Wharton Stories: Marketing

A team of students in the Analytics Accelerator were tasked with helping Zillow find new business opportunities in “dreamers,” or site visitors who window shop without ever clicking through to buy or rent.

Finding Business Opportunities in Zillow’s “Dreamers”

Ike Silver, a PhD candidate in the Wharton Marketing Doctoral Program, discusses his research on customer response to companies’ social impact initiatives. The key lesson for companies? Don’t wait.

Research Spotlight: How Customers Respond to Socially Responsible Business Marketing

“I was able to talk to so many people by the time I got to the actual sitting down and interviewing I felt incredibly prepared.”

How I Navigated Virtual Recruiting and Secured My Summer Internship

In an expansion of Wharton’s successful Tarnopol Lecture Series, Dean Erika James is meeting with business leaders to host candid conversations on the urgent, far-reaching issues challenging our world today — starting with the topic of race.

Tackling Issues Beyond Business

NHL media strategist Louis Gilbert, G’19, WG’19, is developing a local fanbase for hockey in China, where the sport is growing in popularity.

Growing Hockey in China from the Ground Up

The winner of the 2020 Penn Wharton Entrepreneurship Startup Challenge is a timely telehealth platform for pet parents founded by Felicity Johnson, WG’20.

MBA Startup ‘My Virtual Veterinarian’ Delivers Remote Pet Care

Tanusri Balla, a senior in the M&T Program, shared how being a Wharton 101 TA and Co-Chair of Wharton Council enabled her to positively impact the freshman experience.

How This Undergrad Revamped the Club Recruitment Process for Wharton Freshmen

Wharton experts weigh in on the global economy, online teaching, remote work, and flattening the curve of COVID-19 impact.

Faculty Insights: How to Lead and Work Through a Pandemic

Different kinds of smiles can indicate an employee’s true motivation, according to research from Marketing Prof. Patti Williams.

The Implications of Smiling at Work

The 24-hour competition pushed students of all backgrounds to practice teamwork, experimentation, and forward thinking as they brainstormed brand solutions for Ralph Lauren.

Creating Space for Creativity: Wharton’s IDEATHON 2020