Wharton Stories: Marketing

As the Chinese New Year approaches, we take a look back at highlights from some of the most memorable events and lectures that left an impact on the Penn Wharton China community in 2017.

2017: The Penn Wharton China Center Year in Review

Branding, corporate values, word of mouth — Prof. Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.

Prof. Americus Reed Shares Essential Marketing Strategies for Better Customer Connections

Second-year doctoral student Esther Uduehi, president of the Wharton Society for the Advancement of Women in Business Academia, talks about life as a PhD student.

Building Community and Connection with Women in Business Academia

Ron LaSalvia, WG’08, made the transition from submarine commander to executive with the Wharton MBA Program for Executives.

A Former Submarine Commander on 4 Ways Wharton Helps Military Students Transition to the Private Sector

“When we attend Global Forums, we get reignited by faculty and the value these professors bring to the world and students.”

‘Intellectual Candy’ and Cross-Industry Connections at the Global Forum in Miami

“I stopped questioning whether I would get the most out of what Wharton had to offer. I knew I would.”

6 Words That Changed This MBA Student’s Assumptions About Wharton

“My main inspiration lies in creating movements. I want to use the power and influence of film to make a meaningful difference, and change the way people think and interact.”

Wharton San Francisco EMBA Student and Producer Promotes Social Activism Through Advertising

You learn not to take yourself too seriously and you learn how to help each other push through creative roadblocks.

How MBA ‘Stretch Experiences’ Helped a Lawyer Land a Brand Internship

In my company’s current product launch, I’m applying corporate strategy frameworks from class.

When This Google Manager Moved From East Coast to West, Wharton’s Bicoastal EMBA Moved With Him

“If you’re going to go into investment banking or you’re going to be a financial analyst or even if you’re going to be in hedge funds, you have to understand how business works.”

5 Reasons to Study Marketing for Any Career Path