Wharton Stories: Marketing

“We’re not going to judge ourselves by the least happy customer. We’re going to judge ourselves by the most valuable customers.”

Customer Centricity: Why Companies Should Play a Long Game Strategy

“Before getting my MBA, I didn’t believe I had the credentials for a CMO role. After Wharton, I felt a lot more confident that I understood the complexity involved at that level and was ready to make a change.”

How PetSmart CMO Josh Kanter Used Wharton’s EMBA Program to Advance to the C-Suite

Gayatri Karandikar, WG’19, spent a summer at PepsiCo as a global strategy intern, reflecting on oats, healthy food innovation, and cultural awareness as she combines her passion for nutrition with global business knowledge.

How a Personal Journey to Nutritional Balance Led This MBA to the Food Industry

Founder of Laguna Beach Textile Company, Danny Meurer, WG’17, is aiming to secure brand longevity by taking a different business approach to other fast-growing digital retail brands.

4 Key Differentiators in a Lean Approach to Founding a Digital Brand, from a Startup Challenge Semi-Finalist

Prof. Michael Platt and the new Wharton Neuroscience Initiative are exploring evolutionary brain science and using high-tech tools to unlock the secrets of human psychology — and marketing.

Why This Professor Believes Neuroscience Is the Future of Business

Since the Wharton Customer Analytics Initiative was founded 10 years ago, analytics have moved out of the back office and into headlines and C-suites. Wharton Professors Eric Bradlow, Pete Fader, and Raghu Iyengar reflect on the changes.

Top 5 Developments in Analytics From 10 Years of the Wharton Customer Analytics Initiative

A three-day joint Global Modular Course blends classroom knowledge and cultural learning for MBA students from Wharton and Peking University’s Guanghua School of Management.

MBA Students Head to Beijing for an Immersive Learning Experience on Marketing to the Chinese Consumer

How Assistant Professor of Management Samir Nurmohamed’s research on motivation and storytelling applies to everything from insect-based foods to motivating call center workers to teaching Wharton students.

Lessons From Prof. Samir Nurmohamed’s Research on Motivation, Underdogs, and Storytelling

The Wharton Neuroscience Initiative explores the ethical, legal, and societal implications for neuroscience and business at its second annual WiN summit.

Configuring a ‘Road Map’ for Neuroscience and Business

Using analytics, Jerry Huang, WG’18, can increase access to fresh produce in his 99 Cents Only stores and reduce waste at the same time.

How This EMBA Student Is Using Data Analytics to Increase Access to Affordable Fruits and Vegetables