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Wharton Stories:
Marketing
Through two elective courses, an elaborate simulation, two books, and a Global Business Week in Finland and Sweden, Marketing Prof. Peter Fader offers EMBA students many opportunities to learn how customer centricity can drive profits.
What this Wharton Professor Wants Students to Know About Customer Centricity
After working the analytical side of marketing for years, Joy Sun, WG’19, saw the value in building out her broader marketing skills through a Wharton MBA.
Why This Aspiring Marketing Leader Decided to Upskill with an MBA Degree
Cheryl Tamas, WG’19, and John Tamas, WG’19, saw value in earning their MBAs, together, from Wharton to fill in knowledge gaps and accelerate their careers.
Why This Couple Came to Wharton’s MBA Program for Executives Together
“We’re trying to ultimately connect this effort to sales growth. If we’re not protecting more people with the dollars to spread the word, then it wasn’t a good investment.”
Why These CMOs Choose to Invest in Pricey Super Bowl Advertisements
“We’re not going to judge ourselves by the least happy customer. We’re going to judge ourselves by the most valuable customers.”
Customer Centricity: Why Companies Should Play a Long Game Strategy
“Before getting my MBA, I didn’t believe I had the credentials for a CMO role. After Wharton, I felt a lot more confident that I understood the complexity involved at that level and was ready to make a change.”
How PetSmart CMO Josh Kanter Used Wharton’s EMBA Program to Advance to the C-Suite
Gayatri Karandikar, WG’19, spent a summer at PepsiCo as a global strategy intern, reflecting on oats, healthy food innovation, and cultural awareness as she combines her passion for nutrition with global business knowledge.
How a Personal Journey to Nutritional Balance Led This MBA to the Food Industry
Founder of Laguna Beach Textile Company, Danny Meurer, WG’17, is aiming to secure brand longevity by taking a different business approach to other fast-growing digital retail brands.
4 Key Differentiators in a Lean Approach to Founding a Digital Brand, from a Startup Challenge Semi-Finalist
Prof. Michael Platt and the new Wharton Neuroscience Initiative are exploring evolutionary brain science and using high-tech tools to unlock the secrets of human psychology — and marketing.
Why This Professor Believes Neuroscience Is the Future of Business
Since the Wharton Customer Analytics Initiative was founded 10 years ago, analytics have moved out of the back office and into headlines and C-suites. Wharton Professors Eric Bradlow, Pete Fader, and Raghu Iyengar reflect on the changes.
Top 5 Developments in Analytics From 10 Years of the Wharton Customer Analytics Initiative
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