Wharton Stories: Marketing

Since the Wharton Customer Analytics Initiative was founded 10 years ago, analytics have moved out of the back office and into headlines and C-suites. Wharton Professors Eric Bradlow, Pete Fader, and Raghu Iyengar reflect on the changes.

Top 5 Developments in Analytics From 10 Years of the Wharton Customer Analytics Initiative

A three-day joint Global Modular Course blends classroom knowledge and cultural learning for MBA students from Wharton and Peking University’s Guanghua School of Management.

MBA Students Head to Beijing for an Immersive Learning Experience on Marketing to the Chinese Consumer

How Assistant Professor of Management Samir Nurmohamed’s research on motivation and storytelling applies to everything from insect-based foods to motivating call center workers to teaching Wharton students.

Lessons From Prof. Samir Nurmohamed’s Research on Motivation, Underdogs, and Storytelling

The Wharton Neuroscience Initiative explores the ethical, legal, and societal implications for neuroscience and business at its second annual WiN summit.

Configuring a ‘Road Map’ for Neuroscience and Business

Using analytics, Jerry Huang, WG’18, can increase access to fresh produce in his 99 Cents Only stores and reduce waste at the same time.

How This EMBA Student Is Using Data Analytics to Increase Access to Affordable Fruits and Vegetables

In this year’s Iron Prof research showcase, five Wharton professors fired up their presentation skills in a battle for the audience vote.

Faculty Competition Crowns 2018 Iron Prof

As part of One Wharton Week, professor of criminology and statistics Richard Berk told MBA students how analytics can produce biased results and how decision-makers can fix it.

How Machines Learn “Bias” and 9 Lessons on How Leaders Correct It

As the Chinese New Year approaches, we take a look back at highlights from some of the most memorable events and lectures that left an impact on the Penn Wharton China community in 2017.

2017: The Penn Wharton China Center Year in Review

Branding, corporate values, word of mouth — Prof. Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.

Prof. Americus Reed Shares Essential Marketing Strategies for Better Customer Connections

Second-year doctoral student Esther Uduehi, president of the Wharton Society for the Advancement of Women in Business Academia, talks about life as a PhD student.

Building Community and Connection with Women in Business Academia