Wharton Stories: Marketing

Wharton experts weigh in on the global economy, online teaching, remote work, and flattening the curve of COVID-19 impact.

Faculty Insights: How to Lead and Work Through a Pandemic

Different kinds of smiles can indicate an employee’s true motivation, according to research from Marketing Prof. Patti Williams.

The Implications of Smiling at Work

The 24-hour competition pushed students of all backgrounds to practice teamwork, experimentation, and forward thinking as they brainstormed brand solutions for Ralph Lauren.

Creating Space for Creativity: Wharton’s IDEATHON 2020

5 Online Dating Trends from OKCupid CEO

Kerhyl Gantt, WG’19, credits Wharton’s EMBA Program with giving her the knowledge, perspective, and confidence to take on a newly created role at Nike as digital brand director of the Jordan Brand in North America.

How This Alumna Is Using Her Wharton MBA to Drive Digital Brand Strategy at Nike

“Everyone is genuinely interested in each other and our life journeys. Students are here to build a community that is unlike anything I’ve ever experienced,” said Rana Ara, WG’20, who spent 10 years as a fashion designer before transitioning to marketing.

Why Wharton’s EMBA Program is the Right Fit for this Marketing Executive

At this year’s MARC Conference, undergrads heard from Wharton alum and Christian Lacroix CEO Nicolas Topiol on how he helped revive the luxury fashion house post-bankruptcy.

4 Brand Strategies That Put Christian Lacroix Back on the Runway

Retailers today are battling for customers who are increasingly picky about their shopping experience. At the 2019 Wharton Women Annual Dinner, the SVP for Walmart Fashion and Wharton alum shared her 3 strategies for successful brand expansion.

Wharton Women Learn How Denise Incandela Transformed Fashion at Walmart

Jason Lepes, WG’20, is combining his passion for food and cooking with new business skills to help grow the startup Foodkick.

A Passion for Food Led this Foodkick Co-Founder to Wharton

Through two elective courses, an elaborate simulation, two books, and a Global Business Week in Finland and Sweden, Marketing Prof. Peter Fader offers EMBA students many opportunities to learn how customer centricity can drive profits.

What this Wharton Professor Wants Students to Know About Customer Centricity