In this Wharton Entrepreneurs Workshop, Design, Desirability, and UX Research Consultant Julie Price, WG’08, presents a different philosophy for idea creation, and rapid design and testing, incorporating lessons learned from experimental psychology, behavioral economics, and traditional user research.
- Ideating and testing early concepts through a rapid iterative approach
- How to talk to test participants and design useful and valid experiments
- How to adjust your interviews and experiments over time to go from a wide range of early concepts through to product usability testing
- How to listen to your test or interview subjects (what they mean vs what they say)
Posted: January 20, 2017