Wharton Entrepreneurs Workshop #51 — “How to Make Sure Your Product Is User-Driven, and Why It Matters” with Julie Price, WG’08

In this Wharton Entrepreneurs Workshop, Design, Desirability, and UX Research Consultant Julie Price, WG’08, presents a different philosophy for idea creation, and rapid design and testing, incorporating lessons learned from experimental psychology, behavioral economics, and traditional user research.

Takeaways include:

  • Ideating and testing early concepts through a rapid iterative approach
  • How to talk to test participants and design useful and valid experiments
  • How to adjust your interviews and experiments over time to go from a wide range of early concepts through to product usability testing
  • How to listen to your test or interview subjects (what they mean vs what they say)

Posted: January 20, 2017

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