Wharton Stories: Startup Challenge

Founder of Laguna Beach Textile Company, Danny Meurer, WG’17, is aiming to secure brand longevity by taking a different business approach to other fast-growing digital retail brands.

4 Key Differentiators in a Lean Approach to Founding a Digital Brand, from a Startup Challenge Semi-Finalist

EMBA classmates Bianca Gonzalez, NU’08, WG’19, and Janak Agarwal, WG’19, pooled their experience and their resources and launched a venture to combat inefficiencies in the health care system.

Three Resources These Student Entrepreneurs Used to Accelerate Their Health Care Startup

Michael Wong, W’19, co-founder and CEO of Hult Prize Ivy winner InstaHub, talks about learning from setbacks and the future of a simple device that saves energy one light switch at a time.

How This Wharton/Penn Team Rebounded From a Loss to Win a Social Enterprise Competition

The second year of the Penn Wharton Entrepreneurship Startup Challenge, a 2.0 version of the Wharton Business Plan Competition, brings together Penn entrepreneurs and alumni investors to help student startups break through.

What You Can Expect at the Penn Wharton Startup Showcase

InstaHub, the winner of the Hult Prize Ivy League competition, creates simple solutions to automate energy savings. The team of Wharton and Engineering students developed an occupancy sensor that snaps directly onto existing light switches, providing instant light automation without the logistical and financial bottlenecks involved in replacing and rewiring conventional light switches.

InstaHub: Automating Energy Savings

For women in the U.S. who want a better skincare routine, aavrani is a luxury skincare company inspired by India’s ancient beauty rituals.

aavrani: Luxury Skincare Inspired by Indian Beauty Rituals

“We wanted to solve one specific problem inside of Wharton — this person-to-person matching problem. Then we found that the fundamental technology that underlies the product can be applied to a whole host of other issues.”

How These Two MBAs Are Driving New Connections with an Analytics Startup