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“We’re trying to ultimately connect this effort to sales growth. If we’re not protecting more people with the dollars to spread the word, then it wasn’t a good investment.”
Why These CMOs Choose to Invest in Pricey Super Bowl Advertisements
“If you can’t distill and communicate the value props of your company succinctly, then you’re not going to be able to sell the product; if you can’t say it, you can’t sell it.”
Q&A with Investor Jillian Manus: How Student Entrepreneurs Can Overcome Failure and Find their Superpower
“We’re not going to judge ourselves by the least happy customer. We’re going to judge ourselves by the most valuable customers.”
Customer Centricity: Why Companies Should Play a Long Game Strategy
Former New York Times columnist Anand Giridharadas joins Dollars and Change on SiriusXM’s Business Radio Powered by the Wharton School to discuss his new book, “Winners Take All: The Elite Charade of Changing the World.”
Podcast: Anand Giridharadas and “The Elite Charade of Changing the World”
EMBA alumnus Lee Leibowitz, WG’13, shares tips to jumpstart your career when you’re feeling stagnant in your professional life.
4 Ways to Break Through a Career Plateau
“It’s exciting to teach EMBA students because they immediately try to apply the tools I teach them when they go back to work.”
Prof. Nicolaj Siggelkow Emphasizes Practical Application of Classroom Knowledge
Cellview Science team members Henry Zhou, C’18, Ellen Naruse, W’18, and Michael Lee, W’18, talk about the winning factors that helped them succeed in the Y-Prize Competition.
Y-Prize Winners Share Their 5 Tips for Success in a Startup Competition
“As soon as we read their application, there was no doubt in our minds that Women Against Abuse had helped launch an inspiring, inclusive, and innovative approach to ending domestic violence.”
Women Against Abuse Wins 2017 Lipman Family Prize
“When we attend Global Forums, we get reignited by faculty and the value these professors bring to the world and students.”
‘Intellectual Candy’ and Cross-Industry Connections at the Global Forum in Miami
“We educated each other. That’s what we need to do on the executive levels, in our schools, in our government. It starts with a conversation.”
4 Takeaways from NFL Players on Leading Conversations to Create Change
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