Wharton Entrepreneurs Workshop #1 — “Starting Up: Is it a Product or is it a Company?” with Rob Coneybeer, WG’96, co-founder and general partner of Shasta Ventures.

The first in a series of Wharton Entrepreneurs Workshops at Wharton San Francisco, “Starting Up: Is it a Product or is it a Company?” features Rob Coneybeer, WG’96, co-founder and general partner of Shasta Ventures, an early-stage venture capital investment firm in Silicon Valley that invests in enterprise and technology consumer startups.

Rob discussed the fundamental elements you need to have in place to start a company and described how to create business plans that attract professional capital and ensure a company’s long-term success.

Watch the workshop in its entirety below:

Posted: December 16, 2010

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