Faculty and Research

Faculty Publications

Knowledge at Wharton

Penn is home to one of the most published business school faculties in the world. Wharton faculty research regularly appears in leading academic journals and periodicals and is frequently cited by the press. In addition, Wharton research is disseminated worldwide to more than 1.8 million subscribers of Knowledge@Wharton, the School’s online business journal, as well as through electronic books published by Wharton Digital Press

 

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Papers

You can find recently published faculty papers as well as works in progress on individual Faculty Profiles or within individual Academic Departments below. Additional research may also be found via the Research Centers and Initiatives.


Marketing at Comic-Con: Virtual Reality Gets Real
A report on this year’s trends in entertainment marketing at San Diego Comic-Con, the largest U.S. convention ... More »

Private Equity Finds a Foothold in Israel, the Land of Venture Capital
Venture capital has played a big role in the development of Israel's start-up community. Now, Israel's private... More »

Why Location is King for E-commerce, Too
According to a recent research paper and a new book by Wharton marketing professor David R. Bell, “location, l... More »

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