Wharton Stories: Podcast

“We’re trying to ultimately connect this effort to sales growth. If we’re not protecting more people with the dollars to spread the word, then it wasn’t a good investment.”

Why These CMOs Choose to Invest in Pricey Super Bowl Advertisements

“We’re not going to judge ourselves by the least happy customer. We’re going to judge ourselves by the most valuable customers.”

Customer Centricity: Why Companies Should Play a Long Game Strategy

Andrea Contigiani, GrW’19, does research on experimentation in early-stage ventures. Knowledge@Wharton sat down with him to talk about what implications his research has on the “lean startup” methods.

Wharton PhD Candidate Explores the Downside of the Lean Startup

Fig Loans cofounder Jeff Zhou, WG’15 talks about how to turn bad credit into good credit–and how to find the right entrepreneurial opportunity–with Karl Ulrich, Wharton Vice Dean of Entrepreneurship & Innovation.

Fig Loans: Building a Bridge to Good Credit

How can we improve this page?