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Bing Gives Microsoft a Boost, but Can It Compete with Google?
Early reports show that Microsoft's new search engine, Bing, has managed to draw more users than its predecess... More »

Technological Evolution Stirs a Publishing Revolution
According to Wharton faculty who follow the complicated, emotionally fraught subject of how we buy and sell li... More »

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Jerry Wind

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The Lauder Professor; Professor of Marketing; Director, SEI Center for Advanced Studies in Management; Academic Director, The Wharton Fellows Program



Research Publications Biography

Research Areas

Marketing strategy; new product and business development; global marketing and advertising strategy; marketing-driven corporate strategy; growth strategies

Current Projects

The Future of Advertising; Managing Creative People; Innovative Growth strategies; Network-Based Strategies and Competencies; Competing in a Flat World.