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Doing a Sports Deal? Get Personal
As in any negotiation, money and performance will usually make or break a sports contract deal. But emotions c... More »

Navigating Olympic Sponsorship: Marketing Your Brand without Alienating the World
Images of Chinese guards and local police protecting the Olympic torch on its journey to Beijing were hardly t... More »

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Kenneth L. Shropshire

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David W. Hauck Professor; Professor of Legal Studies and Business Ethics; Director, Wharton Sports Business Initiative



Research Publications Biography

Research Areas

The sports industry; sports law; contracts; antitrust; negotiation and dispute resolution

Current Projects

Negotiation lessons from sports for business; Educating professional athletes