Representative Publications
(with P. Farris, N. Bendle and P. Pfeifer)
Marketing Metrics: Fifty+ Metrics Every Marketer Should Know. 2nd ed. Wharton School Publishing, 2010.
(with Koen Pauwels)
Challenges in Measuring Return on Marketing Investment: Combining Research and Practice
Perspectives. Sixth Annual Review of Marketing Research, edited by Ed Naresh Malhotra, ME Sharpe, Inc., Irvine, CA, 2009
(with K. Pauwels, T. Ambler, B. Clark, P. LaPoint, D. Reibstein, B. Skiera, B. Wierenga and T. Wiesel)
“Dashboards as a Service: Why, What, How and What Research is Needed?” Journal of Service Research, forthcoming 2009.
(with Y. Joshi and J. Zhang)
“Optimal Entry Timing in Markets with Social Influence.” Management Science Vol. 55 Issue 6, pp. 926-936 (2009).
“A Broader Perspective of Network effect.” Journal of Marketing Research Vol.46, No.2 (2009).
(with G. Day and J. Wind)
“Is Marketing Academia Losing Its Way?” Journal of Marketing Vol. 73, (July 2009) editorial.
(with P. Farris, N. Bendle and P. Pfeifer)
Marketing Metrics: Fifty+ Metrics Every Marketer Should Know Wharton School Publishing, 2006.
(with Donald R. Lehmann)
"Marketing Metrics and Financial Performance." Marketing Science Institute (2006).
(with D. Wittink)
"Competitive Responsiveness." Marketing Science Vol. 24, No. 1, pp 8-11, (Winter 2005).
(with M. Debruyne)
"Competitor See, Competitor Do: Incumbent Entry in New Market Niches." Marketing Scienc Vol. 23, No. 1 (2005).
"Learning by Doing." International Journal of Marketing Education Vol. 1 Issue 1, p. 1-15 (2005).
"House of Brands vs. Branded House." The Economist Global Agenda (2005).
(with R. Srivastava)
"Metrics for Linking Marketing to Financial Performance." Marketing Science Institute Special Report P. 85-109 (2005).
(with George S. Day)
Managing Brands in Global Markets in The INSEAD Wharton alliance on Globalizing, Cambridge University Press, Pp. 184-206 (2004).
Education
PhD, Purdue University, 1975; BA, University of Kansas, 1971; BS, University of Kansas, 1971
Recent Consulting
Rohm and Haas, British Airways, General Electric, Shell Oil; Hewlett Packard; Novartis; Johnson & Johnson; SCJohnson; Merck Pharmaceuticals
Career and Recent Professional Awards; Teaching Awards
Graduate Division Class of 1984 Award for Highest Teaching Evaluation, 1987, 1995; Excellence in Teaching Award (Graduate Division), 1982, 1984-1988, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2006; Miller-Sherrerd MBA Core Teaching Award, 1993, 1994, 1998, 1999, 2004, 2005, 2007; Selected by Fortune magazine as one of the nation’s eight “Most Favorite Business School Professor,” 1982; Named “The Pick of the B-school Crop”, Business Week, 1993; WEMBA Excellence in Teaching Award, 1995; Helen Kardon Moss Anvil Award for Excellence in Teaching in the Graduate Division, 1995; John S. Day Distinguished Alumni Academic Service Award, 2005
Academic Positions Held
Wharton: 1980-present (named William Stewart Woodside Professor, 1992; Julian Aresty Professor, 1988-92; Vice Dean, Graduate Division, 1987-92; Director, Graduate Division, 1987-91; Director, Wharton/PIMS Research Center, 1985-1993). Previous appointment: Harvard University. Visiting appointments: Stanford University; INSEAD, France
Other Positions
Executive Director, Marketing Science Institute, July 1999-2001; Academic Trustee, Marketing Science Institute; Marketing, 1996-1999, 2001-2005; Hoffman-LaRoche Laboratories.
Corporate and Public Sector Leadership 2005-2009
Board of Directors, Fleisher Art Institute: 1997-2006; Board of Directors And1, 1993-2006; Co-founder and Board of Directors, Bizrate.com, 1996-2006; Board of Directors, Co-founder- Advanced Competitive Strategies; Board of Directors, American Marketing Association, 2007 to present, Member, Charles Coolidge Parlin Board of Governors, 2007 to present
