Knowledge Wharton
How Casinos Can Find and Target Their Favorite Customers: The Biggest LosersCasino owners want to do a better job of identifying and attracting customers who lose the most money. Three r... More »
The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
Getting customers to spread the word about a new product through their social or professional networks is a ho... More »
Raghuram Iyengar
Research Publications Biography
Research Areas
Pricing; networks; bayesian methods; structural models; experimental economics
Current Projects
1) A Demand Analysis of Wireless Services under Nonlinear Pricing Schemes, under 2’nd review at Marketing Science; 2)Semiparametric Bayesian Thurstonian Models for Choice (with Asim Ansari), conditionally accepted at Psychometrika; 3) A Model for Consumer Learning for Quality and Usage of Services (with Asim Ansari and Sunil Gupta); 4) Optimal Nonlinear Pricing of Products and Services: A Hierarchical Bayesian Conjoint Approach (with Kamel Jedidi and Rajeev Kohli); 5) The Price of Popularity (with Sunil Gupta and Sangman Han); 6)Learning with a Meddlesome Boss: An Experiment in Supervision Relationships (with Andrew Schotter)
