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Knowledge Wharton

SAP, Microsoft and the Coming Consolidation in Software
Even the most jaded journalists ‑ who scorn press re... More »

The Buzz on Google's IPO
By any measure, there is much to admire about Google - its... More »

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Lorin M. Hitt

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Class of 1942 Term Professor; Professor of Operations and Information Management



Research Publications Biography

Research Areas

Information technology and productivity; information systems and organization; economics of electronic commerce; intangible assets; applied econometrics

Current Projects

The relationship between information technology investment and intangible assets; pricing and strategy in electronic commerce