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Peter S. Fader
Frances and Pei-Yuan Chia Professor; Professor of Marketing; Co-Director, Wharton Interactive Media Initiative
Research Publications Biography
Research Areas
Using behavioral data to understand and forecast customer shopping/purchasing activities across a wide range of industries such as consumer packaged goods, e-commerce, financial services, and music (online and offline). Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the common behavioral patterns that exist across these and other seemingly different domains.
Current Projects
Modeling and forecasting the complete portfolio of products/services obtained (and dropped) by a customer over time; Understanding the relationship between customer retention patterns and the overall value of an entire customer base; Modeling the relationship between in-store movements and actual purchases by shoppers in a retail store; Trying to tease apart the intertwined influences of radio airplay, digital downloads, Billboard chart patterns, and album sales.
