Knowledge Wharton
Time for a Data Diet? Deciding What Customer Information to Keep -- and What to TossHeartland Payment Systems, a credit card processor, may have had up to 100 million records exposed to maliciou... More »
The Net Impact of Netbooks? It Depends on Who Uses Them for What
Small, inexpensive netbooks -- portable computers smaller than notebooks but dependent on the Internet for fil... More »
Eric K. Clemons
Professor of Operations and Information Management and Management
Research Publications Biography
Research Areas
Information technology and business strategy; internet advertising, sponsored search, and control of the distribution channel; the impact of community content websites on consumer product selections and on corporate strategy; business models for profiting from the internet; information, interpersonal communications technologies, and behavior;risk-reward tradeoffs in outsourcing and off-shoring; making the decision to invest in strategic information technology ventures; managing the risk of strategic information technology implementations
Current Projects
The Wharton Program on Global Strategy and Knowledge-Intensive Organizations research project on strategic and competitive information technology. Studies of Google, sponsored search, and market power; studies of monetizing online applications without advertising; studies of texting and changes in social and professional behavior in young adults; studies of resonance marketing and marketing products that have fit with the preferences of informed consumers; studies of how social networks and community content review sites affect consumer purchasing behavior.
