Featured Research Opportunity
Predicting Life Changes from Financial Activity - The Wharton Customer Analytics Initiative is delighted to announce a research opportunity sponsored by a Fortune 500 Financial Services Company for November 22, 2013. The sponsor will provide a unique dataset that allows for an unprecedented view into customer-company interaction. Read more...
Upcoming Research Activities
Peter S. Fader
Frances and Pei-Yuan Chia Professor; Professor of Marketing; Co-Director, Wharton Interactive Media Initiative
Eric T. Bradlow
The K.P. Chao Professor; Professor of Marketing, Statistics, and Education; Co-Director, Wharton Interactive Media Initiative; Vice-Dean, Wharton Doctoral Programs
WCAI is the preeminent academic research center worldwide focusing on the application of customer analytics to business problems. The goal of WCAI research is to develop rigorous answers to important questions using customer-level data and to develop advanced analytical methods that can be used by firms to drive better decision making.
“The Research Opportunity Process has been a terrific way to learn about current problems facing the business community, and how they can perhaps be cracked using state-of-the-art modeling techniques. One of their recent projects has served as a focal point for discussions among the doctoral students I work with, helped focus our thinking on what real-world data look like, and how to leverage them to gain insight into firms' marketing activities. Often, academic data sets come pre-sanitized, and we are just trying to improve predictive accuracy by a hair over prior work. [WCAI] projects are a far cry from such an enterprise, and you feel like you are working with the same, complex problems the business community struggles with every day.”
- Fred Feinberg, Professor of Marketing, University of Michigan Ross School of Business