Featured Research Opportunity

Measuring Skill Level and Optimizing Player-Matching Algorithms in Online Games - The Wharton Customer Analytics Initiative is pleased to announce a truly unique data set from a major international video gaming company, which will allow unprecedented insight into the habits of online gamers. To learn more about the data and business context, interested faculty and doctoral students can attend a live webinar on April 25, 2014 at Noon US Eastern time. - REGISTER HERE

Upcoming Research Activities

  • Successful Applications of Customer Analytics Conference - View Now
  • Measuring Skill Level and Optimizing Player-Matching Algorithms in Online Games  - View Now 

Our Faculty

Peter S. Fader

Frances and Pei-Yuan Chia Professor; Professor of Marketing; Co-Director, Wharton Interactive Media Initiative
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Eric T. Bradlow

The K.P. Chao Professor; Professor of Marketing, Statistics, and Education; Co-Director, Wharton Interactive Media Initiative; Vice-Dean, Wharton Doctoral Programs
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WCAI is the preeminent academic research center worldwide focusing on the application of customer analytics to business problems. The goal of WCAI research is to develop rigorous answers to important questions using customer-level data and to develop advanced analytical methods that can be used by firms to drive better decision making.

“The Research Opportunity Process has been a terrific way to learn about current problems facing the business community, and how they can perhaps be cracked using state-of-the-art modeling techniques. One of their recent projects has served as a focal point for discussions among the doctoral students I work with, helped focus our thinking on what real-world data look like, and how to leverage them to gain insight into firms' marketing activities. Often, academic data sets come pre-sanitized, and we are just trying to improve predictive accuracy by a hair over prior work. [WCAI] projects are a far cry from such an enterprise, and you feel like you are working with the same, complex problems the business community struggles with every day.”
- Fred Feinberg, Professor of Marketing, University of Michigan Ross School of Business