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How do you make the popular tween-oriented retailer Five Below even more crowd-pleasing, successful, and profitable? On September 22nd, some intrepid Penn students tried their hand at it, competing for a total of $30,000 in prize money at the third annual Baker Retailing Center Ideathon.
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The Baker Retailing Center, in collaboration with the Retail Leaders Circle, hosted an award dinner honoring the remarkable Leonard A. Lauder for his exceptional contributions to the retail industry. This event, celebrated at The Rainbow Room in NYC, was a testament to Lauder’s enduring impact on the world of retail.
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