Business Analytics at Wharton


10th Anniversary

Wharton Customer Analytics Conference

Make Data-Driven Decisions

Analytics drive modern business. Wharton drives advancements in how businesses analyze data to make better predictions and more effective decisions.

Explore Research and Initiatives

We go beyond the numbers to link data to actionable insights and strategic initiatives in finance, accounting, operations, human capital, and customer behavior.

Customer Analytics Initiative

Helping companies understand how to better monetize the individual-level customer data through the development and application of new predictive models.

People Analytics Initiative

Research, thought leadership, and education for organizations making decisions about people, and helping leaders operate based on evidence rather than intuition.

Wharton Neuroscience Initiative

Exploring neuroscience for precision in marketing and finance, identification of talent, enhancement of performance, and advancement of human potential.

Wharton Research Data Services (WRDS)

Leading business intelligence, data analytics, and research platform for global institutions, enabling thought leadership, historical analysis, and insight.


Explore Analytics in Academics

Students in Undergraduate and MBA Analytics Clubs
Events & Conferences

“I see analytics as being directly in Wharton’s historical quantitative sweet spot but expanding it in different industries where the data now exists.”

Prof. Eric T. Bradlow, Chairperson of the Marketing Department, Faculty Director, Wharton Customer Analytics Initiative

Attend an Event

Business Analytics Career Expo

November 1, 2018: Wharton Customer Analytics Initiative hosts an expo for companies that are looking to hire analytics-focused positions the opportunity to network with Penn and Wharton students interested in careers in business analytics.

People Analytics Conference

Join us for a dynamic program that will span from how analytics affects culture and diversity to applying artificial intelligence to hiring and performance management.

Start Learning

Learn analytics from Wharton experts through online and executive courses.

Customer Analytics: Executive Education Program

February 24 – March 1, 2019 in Philadelphia. Expertise to create a strategic vision based on your own data.
Program Details    All Programs

Business Analytics Specialization

Self-paced online professional specialization program. Each program can also be taken individually.
Customer Analytics, Operations Analytics, People Analytics, Accounting Analytics

Books, Videos, and Podcasts