Analytics at Wharton unites the School’s trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights.

Analytics at Wharton brings together six existing programs at the School – Customer Analytics, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, Wharton Research Data Services, and Wharton Sports Analytics and Business Initiative.  
Led by Eric T. Bradlow, Vice Dean of Analytics, the K.P Chao Professor and Professor of Marketing, Economics, Education, and Statistics, chair of Wharton’s Marketing Department, and co-founder of Wharton Customer Analytics, Analytics at Wharton will support new work in sports, data fraud, human resources, and network analytics.
Made possible by an anonymous $15 million gift, the Data Science and Business Analytics Fund will invest in new ideas and  opportunities to expand the impact of big data analytics on research, curriculum, and industry and alumni engagement.

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Subscribe to Wharton Analytics newsletter

Please provide your contact information to stay up to date on analytics at the Wharton School. Our quarterly newsletter includes updates from Analytics at Wharton, Customer Analytics, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience Initiative, and WRDS on upcoming events and conferences, executive education and online courses, interactive content and other ways to get involved.

Our Centers

Customer Analytics

Helping companies understand how to better monetize the individual-level customer data through the development and application of new predictive models.

Penn Wharton Budget Model

Enabling the public to access transparent, non-partisan, and research-based analysis of the fiscal impact of U.S. public policy and legislation.

People Analytics

Advancing the practice of people analytics and evidence-based management to help individuals and organizations

Wharton Neuroscience

Exploring neuroscience for precision in marketing and finance, identification of talent, enhancement of performance, and advancement of human potential.

Wharton Research Data Services (WRDS)

Leading business intelligence, data analytics, and research platform for global institutions, enabling thought leadership, historical analysis, and insight.

Wharton Sports Analytics Business Initiative

Applying data-driven decision-making to find new understanding of the evolving sports business industry.

Explore Analytics in Academics

MBA Students Major in Business Analytics
Events & Conferences
Students in Undergraduate and MBA Analytics Clubs

“I see analytics as being directly in Wharton’s historical quantitative sweet spot but expanding it in different industries where the data now exists.”

Prof. Eric T. Bradlow, Vice Dean of Analytics, Chairperson of the Marketing Department, The K.P. Chao Professor; Professor of Marketing

Attend an Event


Wharton People Analytics Conference

April 2 | 8:00 AM - April 3 | 5:00 PM


Customer Analytics Conference

April 21 | 8:00 AM - April 22 | 5:00 PM
Inn at Penn

Start Learning

Learn analytics from Wharton experts through online and executive courses.

Customer Analytics for Growth Using Machine Learning, AI, and Big Data

March 2–6, 2020
Program Details      All Programs

People Analytics: HR Transformation through Data

April 14–17, 2020
Program Details     All Programs

Business Analytics Specialization

Self-paced online professional specialization program. Each program can also be taken individually.
Customer Analytics, Operations Analytics, People Analytics, Accounting Analytics

Books, Analysis, and Podcasts

Analysis: Knowledge@Wharton

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