Analytics at Wharton
Wharton Digital Press
Customer Centricity Playbook Wins Best Business Book Award
The groundbreaking work from Wharton’s Peter Fader and Sarah Toms won the 2019 Digital Book World Award.
Big Data for a Better World
Modern business is driven by data and analytics. At Wharton, we’re educating the next generation to uncover powerful insights, make better decisions, and become agile leaders.
With the establishment of the Data Science and Business Analytics Fund, we’ve aligned our data-driven programs to form a unified powerhouse — Analytics at Wharton.
This support will expand on cutting-edge analytical tools and explore big data in new areas drawing on the Wharton faculty’s diverse research excellence.
Explore Analytics in Academics
MBA Students Major in Business Analytics
Events & Conferences
Students in Undergraduate and MBA Analytics Clubs
“I see analytics as being directly in Wharton’s historical quantitative sweet spot but expanding it in different industries where the data now exists.”
Prof. Eric T. Bradlow, Vice Dean of Analytics, Chairperson of the Marketing Department, The K.P. Chao Professor; Professor of Marketing