Analytics at Wharton
Wharton Customer Analytics Conference
Make Data-Driven Decisions
Analytics drive modern business. Wharton drives advancements in how businesses analyze data to make better predictions and effective decisions.
Explore Research and Initiatives
We go beyond the numbers to link data to actionable insights and strategic initiatives in finance, accounting, operations, human capital, and customer behavior.
Explore Analytics in Academics
“I see analytics as being directly in Wharton’s historical quantitative sweet spot but expanding it in different industries where the data now exists.”
Prof. Eric T. Bradlow, Chairperson of the Marketing Department, Faculty Director, Wharton Customer Analytics Initiative
Attend an Event
March 22. Join us for a dynamic program that will span from how analytics affects culture and diversity to applying artificial intelligence to hiring and performance management.
May 9-10. Analytics professionals share real-world examples of customer analytics impacting strategic decisions and delve deeper into the technical skills that turn data into insights.