Business Analytics at Wharton
Wharton Customer Analytics Conference
Make Data-Driven Decisions
Analytics drive modern business. Wharton drives advancements in how businesses analyze data to make better predictions and more effective decisions.
Explore Research and Initiatives
We go beyond the numbers to link data to actionable insights and strategic initiatives in finance, accounting, operations, human capital, and customer behavior.
Explore Analytics in Academics
“I see analytics as being directly in Wharton’s historical quantitative sweet spot but expanding it in different industries where the data now exists.”
Prof. Eric T. Bradlow, Chairperson of the Marketing Department, Faculty Director, Wharton Customer Analytics Initiative
Attend an Event
May 15-16, 2019: Wharton Customer Analytics Initiative hosts a two-day gathering for analytics professionals to share real-world examples of customer analytics impacting strategic decisions.