Analytics at Wharton unites the School’s trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights.
Led by Eric T. Bradlow, Vice Dean of Analytics, the K.P Chao Professor and Professor of Marketing, Economics, Education, and Statistics, chair of Wharton’s Marketing Department, and co-founder of Wharton Customer Analytics, Analytics at Wharton brings together five existing programs at the School – Customer Analytics, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, and Wharton Research Data Services – and will support new work in sports, data fraud, human resources, and network analytics.
Made possible by an anonymous $15 million gift, the Data Science and Business Analytics Fund will invest in ideas that enhance Wharton’s brand around analytics and support new opportunities to expand the impact of big data analytics on research, curriculum, and industry and alumni engagement.
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Explore Analytics in Academics
“I see analytics as being directly in Wharton’s historical quantitative sweet spot but expanding it in different industries where the data now exists.”
Prof. Eric T. Bradlow, Vice Dean of Analytics, Chairperson of the Marketing Department, The K.P. Chao Professor; Professor of Marketing