Wharton Update Newsletter

Digital media is everywhere at Wharton. With Google, the SEI Center for Advanced Studies in Management has launched a YouTube channel that will serve as an interactive forum on the future of advertising. Meanwhile, the Wharton Interactive Media Initiative has partnered with ESPN to pursue data-driven solutions to the challenges that currently face multimedia entertainment companies. Even our student start-ups are pushing boundaries. Givology, an education charity founded by Wharton undergraduates, uses social networking techniques to engage donors in their cause. Everywhere in business, models are changing to accommodate new media, while the greater Wharton community continues to lead the way.
Dean Thomas S. Robertson

SCHOOL NEWS
	Google/Wharton Launch YouTube Channel Google and the SEI Center's Future of Advertising Project launched the YouTube Fast.Foward. channel, which features over 100 video interviews with thought leaders who examine the implications of recent innovations for marketers and consumers. Visit Fast.Forward.
	Vice Dean Colligan Addresses Leadership Challenges with Thai Executives At a human resources forum in Thailand organized by Siam Cement Management, Tom Colligan, vice dean of Wharton Executive Education, advised Thai leaders to emphasize basic values: keeping your word, being transparent and honest, and having the courage to do the right thing.
	K@W Features Video Coverage of John Thain Lecture John Thain, former CEO of Merrill Lynch, offered his opinions as to what caused the financial crisis, what can be done to prevent it from happening again, and when it will be over -- not just for the financial industry but also for Main Street. See K@W coverage.
	WIMI to Collaborate with ESPN on Media Analysis and Measurement The Wharton Interactive Media Initiative will help ESPN understand the "convergent usage" of TV and Internet and help ESPN divide up its energy between TV, radio, Web, and mobile platforms in a sensible way. Read news release.
	Wharton Women in Business Host Top Female Execs at 11th Annual Conference Keynote speakers Sallie L. Krawcheck, President of Global Wealth & Investment Management for Bank of America, and Shelly Lazarus, Chairman of Ogilvy & Mather Worldwide, described their recipes for success. Read article.
	Wharton Sophomores Head to NYC for Career Exploration The Sophomore Career Exploration Series kicked off October 2 with a visit to the New York Stock Exchange and Deutsche Bank. Learn more about the Career Series.
	"Venture a Guess" Engages Undergraduates in Entrepreneurship Wharton Entrepreneurial Programs kicks off another semester of its weekly trivia game, offering a fun way for Wharton and Penn students to learn how much entrepreneurship impacts our lives. Find out how to play.
	For current news at Wharton and around Penn, read The Wharton Journal and The Daily Pennsylvanian.

RECOGNITION
	Aspen Institute Names Tom Donaldson 2009 Faculty Pioneer for Lifetime Achievement Dubbed the "Oscars of the business school world" by The Financial Times, the Aspen award recognizes Prof. Donaldson's leadership and risk-taking in integrating ethical, environmental and social issues into the MBA curriculum. Read news release.
	Elizabeth Bailey Named Recipient of the 2009 Carolyn Shaw Bell Award Prof. Bailey is the 2009 recipient of the Carolyn Shaw Bell Award, given annually by the American Economics Association's Committee on the Status of Women in the Economics Profession to an individual who has furthered the status of women in the profession. Read news release.
	Givology Receives Kudos from Pulitzer Prize-Winning Authors Givology, co-founded by Wharton/Huntsman program students, was recently lauded by Pulitzer Prize-winning authors Nicholas Kristof and Sheryl WuDunn in their latest book, Half the Sky. Learn more about Givology.

Five Questions: What's New with Net Neutrality and India's Mobile Markets?

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