Knowledge@Wharton to Offer Audio Editions of Award-Winning Online Business Journal

PHILADELPHIA, PA, May 15, 2005 — Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania announces that Adobe Systems Inc. and Samsung Electronics Co. Ltd will serve as lead sponsors for the launch of the publication’s new audio edition on Audible.com. Subscribers of Knowledge@Wharton, which is free to registered users, will gain access to the audio version, also free of charge, via the Audible.com Subscription Center (www.audible.com/subscriptions). There, they can download editions over the Internet, and listen wherever and whenever it is convenient. The audio edition of Knowledge@Wharton can be played on most portable digital audio players including the Apple iPod?, can be downloaded on a CD, or listened through a computer audio program such as Real Player.

Each month the audio edition of Knowledge@Wharton will deliver analysis of current business issues; coverage of conferences, seminars, and CEO presentation; book reviews and insights from the latest Wharton research papers. The audio edition of Knowledge@Wharton will consist of two feature articles from the online edition in their entirety, as well as summaries of the publication’s other stories.

Sponsorship of Knowledge@Wharton’s audio edition is the latest in a long history of collaborative efforts between Adobe and Wharton to expand and enrich the way information is shared and distributed. Wharton’s advanced technology group has been involved with Adobe for more than 10 years, being one of the first champions of Adobe’s Acrobat software and Portable Document Format (PDF) that provide individuals and businesses with secure, reliable electronic document distribution and exchange.

"Since its launch, Knowledge@Wharton has always worked to make business knowledge accessible to a global audience in an easy-to-use format, “said David C. Schmittlein, Deputy Dean of Wharton. “Now, with our partnership with Audible.com, we can offer another means for business executives, scholars and students to utilize Knowledge@Wharton as an effective learning tool.” Added Mukul Pandya, editor and director of Knowledge@Wharton: “Knowledge@Wharton is eager to explore these emerging channels of knowledge distribution as we try to reach younger generations of future business leaders.”

Each audio edition of Knowledge@Wharton will run approximately one hour long. The Wharton School will communicate the availability of the audio edition of Knowledge@Wharton to its community of students, faculty, alumni and more than 410,000 Knowledge@Wharton subscribers in 189 countries worldwide, and Audible will market the program to its user base of current listeners.

About Adobe Systems Incorporated
Adobe is the world’s leading provider of software solutions to create, manage and deliver high-impact, reliable digital content.

About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

About Knowledge@Wharton and the Wharton School
Knowledge@Wharton is a free biweekly online resource that captures knowledge generated at Wharton through such channels as research papers, conferences, books, and interviews with faculty on current business topics, and distributes that knowledge online to a global business audience.

The Wharton School of the University of Pennsylvania is recognized around the world for its academic strengths across every major discipline and at every level of business education. Founded in 1881 as the first collegiate business school in the nation, Wharton has approximately 4,600 undergraduate, MBA, Executive MBA, and doctoral students, more than 8,000 participants in its executive education programs annually, and an alumni network of more than 80,000 worldwide.