Wharton Joins Los Angeles Branch of Federal Reserve Bank and National Press Foundation to Host Business Journalism Seminar

Oct. 31, 2005 — Business reporting gets more complicated – and more vital – every day. Even for veterans, there’s no better time to polish reporting skills and learn some new ones. The University of Pennsylvania’s Wharton School, one of the world’s top business schools, is joining with the Federal Reserve Bank of San Francisco and the NPF to offer a special one-day seminar to do just that in downtown Los Angeles, Nov. 21, 2005.

There is no cost, but reservations are required. The program is designed with plenty of time for questions and answers and everything is on-the-record. Much of the day will emphasize understanding financial statements. A maximum of 25 journalists will be admitted. To attend, you must be employed as a print, broadcast or online journalist, or be an active freelancer. Journalists must provide for their own travel.

The seminar will be held at The Federal Reserve Bank of San Francisco Los Angeles Branch, 950 South Grand, Los Angeles, Calif. 90015. The program starts sharply at 10 a.m. An optional tour of the bank’s cash vault starts at 9 a.m., and a light breakfast and lunch will be served. The program ends at 4 p.m. Sessions include:

• Understanding Economic Indicators – Gary Zimmerman, Economist, Federal Reserve Bank of San Francisco.
• Understanding Financial Statements – John R. Percival, Ph.D., adjunct professor of finance and specialist in executive education, the Wharton School of the University of Pennsylvania.
• A Tour at the Federal Reserve Bank.

To reserve a seat or for more information contact the National Press Foundation, or visit www.nationalpress.org. E-mail is npf@nationalpress.org. Call 202-663-7285. Fax is 202-530-2855. Mail to National Press Foundation, “LA Business Reporting,” 1211 Connecticut Ave. NW, Suite 310, Washington, DC 20036. Provide name, affiliation, address, telephone, email and fax. Underwritten by the Kiplinger Foundation . The National Press Foundation is a non-profit educational foundation

About the National Press Foundation
The educational mission of the National Press Foundation is to provide professional development opportunities for editors, producers and reporters, helping them better understand and explain the impact of public policy on readers and viewers. Programs are conducted in the nation's capital and other locations, including overseas.

Since 1976, the National Press Foundation has provided opportunities for more than 5,000 journalists to discuss significant issues with leading authorities at more than 300 conferences on topics ranging from agriculture and economics to politics and zoology. One of the oldest continuous journalism education organizations in the country, the National Press Foundation's balanced programs thoroughly explore all aspects of contemporary issues without bias or prejudice. Guided by internationally recognized leaders in newspapers, magazines, broadcast, cable and satellite television, the Foundation is advised by experts in each field in which it gets involved. In 1993 the Foundation incorporated the Washington Journalism Center within its activities.

About Wharton West and The Wharton School
Founded in 1881 as the first collegiate business school in the nation, Wharton has approximately 4,600 undergraduate, MBA, Executive MBA, and doctoral students, more than 8,000 participants in its executive education programs annually, and an alumni network of more than 80,000 worldwide. The executive MBA program was one of the first programs launched at Wharton West, the School’s campus in San Francisco. Executive MBA students attend classes on alternate weekends and during two week-long sessions in the summer. Students based in San Francisco have the option of spending a semester at Wharton’s Philadelphia campus, and Philadelphia-based students have the opportunity to study at Wharton West. Because Wharton students live and work together during focused on-site sessions, they have an opportunity to forge close connections with classmates as well as to foster critical teamwork skills.