School News

Wharton Seeks to Raise $550 Million as Part of Penn's Campaign Goal of $3.5 Billion
Penn President Amy Gutmann announced Penn's largest-ever fundraising campaign, "Making History: The Campaign for Penn," during a campus-wide celebration on October 20. Joined by trustees and other campaign leaders on College Green, Gutmann reported that $1.6 billion has already been raised toward the campaign goal. As part of the campaign, Wharton seeks to raise $550 million, with priority highlights including support for emerging research areas, endowed professorships, endowed fellowships and scholarships, curriculum development, facilities and information technology, and annual giving. read more

39 Reporters Attend Annual Seminars for Business Journalists
Thirty-nine journalists from around the world attended this year's Wharton Seminars for Business Journalists. Media outlets represented included CNN, Marketplace, Les Echos, CNBC, Financial Times, Nikkei, New York Times, Nightly Business Report, Reuters and the Associated Press. The seminars were sponsored by more than 20 companies and organizations such as Alcoa, Cephalon, Freddie Mac, Johnson & Johnson, Merck, NASDAQ, the National Press Foundation, Novo Nordisk, Southwest Airlines, Tyco International and Verizon. visit Seminars for Business Journalists website

Wharton to Host National Net Impact Conference
The Wharton Social Impact Club announced that Wharton will host the fall 2008 National Net Impact Conference. The annual conference attracts more than 1,500 graduate business school students and professionals and challenges attendees to have a positive impact on the global community. This will be Wharton's first time hosting the event. see the Wharton Social Impact Club website

WRDS Conference Hosts Over 120 Participants
More than 120 Wharton Research Data Services (WRDS) users visited Wharton's Philadelphia campus in early October for the Second Annual WRDS Users Conference. WRDS provides researchers worldwide with instant access to 12 terabytes of financial, economic, and marketing data though a uniform, web-based interface. The WRDS community today has over 200 organizations including the business schools of Stanford and Harvard, the Federal Reserve Bank of New York, and the Securities and Exchange Commission. visit WRDS website

MBA Students Participate in Simulation through the Wharton/INSEAD Alliance
Last month, Wharton MBA students in the microeconomics core course matched wits with fellow MBA students in France and Singapore. Over two weeks, a total of 234 teams (144 teams from Wharton, 60 teams from INSEAD Fontainebleau and 30 teams from INSEAD Singapore) played the MGEC Markets Games, testing their strategic thinking in pricing and investment scenarios. read feature story

Profs. Bradlow and Fader Win Marketing Awards
Professors Eric Bradlow and Peter Fader, with PhD student Sam Hui and Herb Sorensen of TNS-Sorensen, won the EXPLOR Award in September at the American Marketing Association Marketing Research Conference. The award recognizes exemplary performance and leadership in online research, and it highlights innovative applications in online research and the most innovative uses of technology in applications that advance research, online or otherwise.

At the same conference, Peter Fader also won the David K. Hardin Award for an article published in Marketing Research magazine chosen as best of the year by the magazine's editor and a committee selected by the editor.

Wharton Club of New York Announces Winners of Joseph Wharton Awards
The New York Alumni Club awarded Joseph Wharton Awards to alumni Jon Huntsman, W'59 HON'96, chairman of Huntsman Corp., Steven A. Cohen, W'77, chairman and founder of SAC Capital Advisors LLC, Caren S. Franzini, C'80 WG'84, CEO of the New Jersey Economic Development Authority, and Aditya Mittal, W'96, CFO of ArcelorMittal. The awards recognize exceptional leaders within the alumni community. read news release

MBA Student Recipient of ULI Kenneth M. Good Fellowship
Eulalia Massague, the Wharton MBA Real Estate Club co-president, has won a ULI Kenneth M. Good Graduate Student Fellowship. The fellowship program is part of ULI's ongoing efforts to build interest among young people in pursuing careers in the real estate and land use industry. Recipients were chosen based on their academic history and current standing, related work experience, career plans and goals. read more

Prof. Shropshire Named Top Sports Educator
The Institute for International Sport recently named Professor Kenneth Shropshire, director of the Wharton Sports Business Initiative, one of the "100 Most Influential Sports Educators in America." read more

Knowledge@Wharton

The Subprime Blame Game: Where Were the Realtors?
It is a scene millions of Americans have been in — sitting next to a real estate agent at closing to sign the loan contract and other papers for a new home. Often, the buyer has spent months with the agent. read more

The 'Eldercare Generation' Cares About Continuing to Work: Are Companies Interested in Keeping Them?
When the AARP announced its seventh annual "Best Employers for Workers over 50" awards on September 25, the corporations at the top of the list didn't get there by offering the traditional fringe benefit trio of health, life and disability insurance. read more

'Traditional vs. Western Medicine: Which One Is Easier for Chinese Consumers to Swallow?
"He who takes medicine and neglects to diet wastes the skills of his doctors." This Chinese proverb highlights one of the key findings of a new study exploring how consumers in China choose between traditional Chinese remedies and Western medicine when seeking treatment. read more

Wharton School Publishing

New Book from Wharton School Publishing
Change to Strange: Create a Great Organization by Building a Strange Workforce written by Daniel M. Cable.
To achieve sustained competitive advantage, you must create and deliver something that's valuable, rare, and hard to imitate—and you can't do that with a run-of-the-mill workforce. Your workforce needs to be strikingly different, obsessively focused on delivering on your unique value proposition. Compared with everyone else's workforce, your people need to be downright strange. This book is about everything it takes to build a workforce that's strange and extraordinary enough to execute your most powerful strategies and your unique value proposition.

Wharton faculty and staff can take advantage of expanded benefits, including discounts and free domestic shipping. Those who register to become a member can get free access to audio summaries, author interviews and other valuable member-only content. Visit www.whartonsp.com/facstaff to register and access benefits. All WSP books also are available at the Penn Bookstore.

For more, visit the Wharton School Publishing website.

Wharton in the News

The New York Times
September 2, 2007 — Research by Susan Wachter, Richard B. Worley Professor of Financial Management; professor of Real Estate, Finance and City and Regional Planning, and Grace Wong, assistant professor of Real Estate, was cited in an article about the Philly Orchard Project, a program established to plant fruit trees on vacant lots in Philadelphia.

BusinessWeek Online
September 17, 2007 — Research by Mary Benner, assistant professor of Management, was cited in an article regarding the efforts by the CEO of 3M to balance efficiency and creativity within the company.

NPR
September 18, 2007 — Mark Pauly, Bendheim Professor; professor of Health Care Systems, Business and Public Policy, Insurance and Risk Management, and Economics, was interviewed in a story about proposed changes in health care.

International Herald Tribune
September 18, 2007 — Mauro Guillen, Dr. Felix Zandman Professor in International Management; professor of Management and Sociology; director, Joseph H. Lauder Institute for Management & International Studies, was quoted in a story about the proposed purchase of ABN AMRO by Banco Santander.

The Globe and Mail
September 25, 2007 — Research about failed mergers by John Paul MacDuffie, associate professor of Management; co-director, Reginald H. Jones Center for Management Policy, Strategy, and Organization, was quoted in a story about GM's plans to revamp its health care benefit programs for employees.

CBS News
September, 2007 — Betsey Stevenson, assistant professor of Business and Public Policy, was interviewed on "The Saturday Early Show," regarding the study she recently co-authored with Assistant Professor of Business and Public Policy Justin Wolfers, about divorce rates.

Alumni in the News

David Kreiger, WG'07, was interviewed about his experience in Wharton's Entrepreneurial Programs and his startup, Home-Base USA, an outsourcing agency that provides customer-service call centers with staff made up of military spouses working from home. (Fortune Small Business, 9/1/07); Ellen Yin, WG'93, W'87, Fork restaurateur who is credited with igniting Philadelphia's Old City restaurant scene, celebrated the 10th anniversary of Fork by publishing a cookbook titled "Forklore: Recipes and Tales From an American Bistro." (The Philadelphia Inquirer, 9/6/07); Andy Liu, WG'02, and David Niu, WG'02, were featured in an aticle about BuddyTV, which they founded to build communities around popular television programs. (Financial Times, 9/10/07); Deepak Advani, WG'98, Lenovo's chief marketing officer, is credited with the idea of developing a global advertising hub in Bangalore. A team of 85 people is currently stationed at the hub. (The Economic Times, 9/15/07); Marc Boom, WG'97, executive vice president of the Methodist Hospital in Houston, was featured in an article about his hand-sanitation initiative. He brought compliance up to more than 90 percent, and hospital acquired infection rates have dropped significantly in most of the intensive-care units. (Modern Healthcare, 9/17/07).

If you have news or events you'd like considered for inclusion in the e-newsletter, please e-mail editor@wharton.upenn.edu.

Wharton Leadership Lecture: Steven Alesio, Chairman & CEO, D&B
(November 8, 2007)

Finance Conference
(November 9, 2007)

Global Business Conference: Africa
(November 10, 2007)

Entrepreneurship Conference
(November 16, 2007)

Global Business Conference: Asia
(November 17, 2007)

Whitney M. Young Conference
(November 29-December 2, 2007)

Global Alumni Forums