Wharton 125 Events

2007 Wharton Economic Summit to be Held April 12-13
Leaders in business, academe, and government will meet at the 2007 Wharton Economic Summit to discuss key economic issues and challenges. This special 125th anniversary event - held April 12-13 at the Pennsylvania Convention Center in Philadelphia - will bring together business leaders and many others on more than 30 panels, with topics such as executive compensation, global outsourcing, international human rights, hedge funds, and leadership in sports and media ventures. The event will feature speakers such as: Stan O'Neal, chairman and CEO of Merrill Lynch; Jeffrey R. Lurie, owner of the Philadelphia Eagles Football Club; Randy Levine, president of the New York Yankees; Alfred P. West, Jr., WG'66, chairman and CEO of SEI Investments; George Foresman, Undersecretary for Preparedness, U.S. Department of Homeland Security; and Leslie Morgan Steiner, WG'92, general manager of the Washington Post Company. There is a special discounted registration fee of $95.00 for Wharton faculty and staff. read more about the 2007 Wharton Economic Summit

For more 125th events and information, visit the Wharton 125 website.

School News

Prof. Mauro Guillén Named Director of Lauder Institute
Mauro Guillén, the Dr. Felix Zandman Professor of International Management and professor of sociology in Arts and Sciences (SAS), has been named director of the Lauder Institute, effective July 1, 2007. The Lauder Institute, a collaboration of the Wharton School and SAS, integrates management education with language and international studies to prepare students for careers in global business. Lauder students follow a curriculum leading to an MBA in management and an MA in international studies. The Lauder Institute was founded by Leonard A. Lauder, W’54, and Ronald S. Lauder, W’65, in honor of their father, Joseph. Leonard Lauder is chairman of The Estée Lauder Companies and Ronald Lauder is chairman of The Clinique Laboratories. read article

Wharton Hosts NFL Players in Executive Education Program
Wharton is once again hosting NFL players in an executive education program designed as part of an ongoing NFL-NFLPA initiative to assist players in preparing for their post-playing careers. In collaboration with the Wharton Sports Business Initiative and Wharton Executive Education, the Wharton program ran Feb. 25-28 and will run again April 1-4. It focuses on a broad range of business topics, including financial analysis, entrepreneurship, real estate development, stock market investing, negotiation skills, risk management, and community reinvestment. The 35 players included Brian Westbrook of the Philadelphia Eagles, Keenan McCardell of the San Diego Chargers, Tank Williams of the Minnesota Vikings, and Najeh Davenport of the Pittsburgh Steelers. read news release

Wharton Business Plan Competition Semi-finalists Announced
The Wharton Business Plan Competition, a program of Wharton Entrepreneurial Programs that has provided thousands of students a chance to pursue entrepreneurial ambitions, announced its 25 semi-finalists. Teams making the semi-finals are working on such concepts as an "eBay for Africans," a low-cost process for turning landfill waste into energy, and a chain of "make your own chocolate" stores. These semi-finalists will now compete for the chance to become one of the "Great Eight" finalists who present their business plan and vie for up to $75,000 in prizes at the annual Venture Finals on April 24. visit the Wharton BPC website

Executive Education Partners with Global Board Consulting Firms
Wharton has partnered with Egon Zehnder International and Spencer Stuart, two leading board consulting firms, to offer executive education programs that prepare independent directors for their expanding roles in corporations around the world. In addition, the School has partnered with China Europe International Business School (CEIBS) to enhance the skills of directors in China. read news release

Wharton and Estée Lauder Announce Program for General Managers
Building upon their well-established relationship, Wharton and The Estée Lauder Companies have partnered to provide a global executive education program for general managers across all Estée Lauder companies. read news release

Recognition

Wharton Learning Lab Team Wins Penn Model of Excellence Award
The Alfred P. West, Jr. Learning Lab has won a Penn Model of Excellence Award. The team developed innovative software for Penn that creates new paradigms for learning through multi-user, competitive, and cooperative activities, transforming how business education is taught in over 200 other schools now using the system. Members of the team included: Cadence Anderson, Margaret Troncelliti, Alec Lamon, Charles Rejonis, Rebecca Sweger, Ted Donohue, and Erin Wyher. read more

Knowledge@Wharton Named a "Podcast for the Creative Class"
FastCompany.com has selected Knowledge@Wharton podcasts as one of "12 Podcasts for the Creative Class." read more

Emeritus Professor Pierskalla Elected to National Academy of Engineering
William P. Pierskalla, emeritus professor in the Health Care Systems Department, was recently elected to the National Academy of Engineering. read more

Winners of Wharton Entrepreneurial Programs Awards Announced
Ten Wharton undergraduates, MBA, and PhD students - from such diverse locations as Indonesia, Israel, Nigeria, China, and Washington, DC - won $6,000 awards from the Shils-Zeidman Fellowships in Entrepreneurship. The award was co-founded by the late Prof. Edward B. Shils as one of his many acts of generosity and dedication to students. Administered by Wharton Entrepreneurial Programs (WEP), the endowment supports students who are members of qualifying U.S. minority groups, citizens of developing countries, or citizens of Israel who have strong academic records and a demonstrated academic and professional interest in entrepreneurship. Students selected are: Joseph Aigboboh, W'07; Itai Ben-Zaken, WG'08; Louis Buell, WG'08; Ari Endrotomo, WG'08; Fei Fang, W'08/C'08; Koravee Hongyok, WG'07; Anthony Okoro, WG'08; Joanne Raissa Tong, W'08; Johnny Wong, WG'07; and Min Zhu, WG'08. visit WEP's Awards and Fellowships website.

Undergraduate Team Wins Wake Forest Case Competition
A team from the Wharton undergraduate marketing club, MUSE, won first place in the Wake Forest Case Competition. The winning team included Melissa Lamb, W'09; Lara Aleman, W'09; Sean Oliver, W'08; and Nhu Vu, W'08. read more

Undergraduate to Present Paper at National Conference
Henry Friedman, W'07, was selected to present a paper at the Babson College Entrepreneurship Research Conference that he co-authored with Professor Gavin Cassar, as part of the Wharton Research Scholars Program. The paper is titled, "Does Overconfidence Affect Entrepreneurial Investment?"

Knowledge@Wharton

Sustaining Corporate Growth Requires 'Big I' and 'small i' Innovation
All companies, from major multinationals to start-ups, face a common challenge: how to grow their businesses so they can boost earnings and enhance the value of their shares. read more

'Power by the Hour': Can Paying Only for Performance Redefine How Products Are Sold and Serviced?
Imagine paying for your car only when it works. Or your television. Or even your high-end toaster. That might sound far-fetched, but it could be the future model for purchases requiring service over time. read more

Could Tremors in the Subprime Mortgage Market Be the First Signs of an Earthquake?
For months, the steady drip of news about troubles in the subprime mortgage market looked no worse than one would expect: merely a comeuppance for lenders, borrowers and investors who should have known that high-interest loans to people with poor credit were risky. read more

Wharton School Publishing

Coming Soon: New Book from Wharton School Publishing by Professor Leonard Lodish, Vice Dean of Wharton West
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company written by Leonard M. Lodish, Howard L. Morgan, and Shellye Archambeau.

Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book's techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, their cutting-edge work in Wharton's Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500's fastest-growing companies. Whether you're launching a startup or working in a huge global enterprise, this will help you optimize every marketing investment you make. You'll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it -- now, and for years to come.

Wharton faculty and staff can take advantage of expanded benefits, including discounts and free domestic shipping. Those who register to become a member can get free access to audio summaries, author interviews and other valuable member only content. Visit www.whartonsp.com/facstaff to register and access benefits. All WSP books also are available at the Penn Bookstore.

For more, visit the Wharton School Publishing website.

Wharton in the News

The Economic Times
January 10, 2007 — Jagmohan Raju, Joseph J. Aresty Professor; Professor of Marketing, and David Bell, Associate Professor of Marketing, were quoted in an article about Wal-Mart's strategies for expansion in India.

Financial times
January 15, 2007 — Mauro Guillen, Dr. Felix Zandman Professor in International Management; Professor of Management and Sociology, was quoted in an article about how fund managers can mitigate investment risks in emerging markets.

BusinessWeek
January 15, 2007 — Eric Clemons, Professor of Operations and Information Management and Management, was cited for using the launch of an online social networking site as a case study.

The Boston Globe
January 18, 2007 — Joseph Gyourko, Martin Bucksbaum Professor of Real Estate and Finance, was quoted in an article about the severity of land use restrictions in the Boston area and the impact of these restrictions on housing prices. The article cited the recently released Wharton study on land use regulation that he co-authored with Anita Summers, Professor of Real Estate Emeritus, and Albert Saiz, Assistant Professor of Real Estate.

Financial Times
Janaury 19, 2007 — Mark Pauly, Bendheim Professor; Professor of Health Care Systems, Business and Public Policy, Insurance and Risk Management, and Economics, was quoted in an article about plans for universal healthcare coverage in Massachusetts and California and how they might serve as models for the rest of the nation.

The Economist
January 27, 2007 — Patricia Danzon, Celia Z. Moh Professor; Professor of Health Care Systems and Insurance and Risk Management; Chairperson, Health Care Systems Department, was cited in an article about the pharmaceutical industry.

Alumni in the News

Pierre-Yves Roussel, WG'93, chairman and CEO of Louis Vuitton's fashion division, was featured in an article about branding in the fashion industry. (Women's Wear Daily, 1/8/07); Bill Whalen, W'95, a horticultural geneticist and CEO of Blue Whale Worldwide, was featured in an article about marketing Nicogel, a smokeless tobacco substitute. (Reuters News, 1/10/07); Maureen Riley, W'81, was featured in an article about Salt Lake City's international airport, of which she has been named director. (The Salt Lake Tribune, 1/11/07); Alain Levy, WG'72, chairman and CEO of EMI Music, was featured in an article about the international music industry. (Press Association National News, 1/12/07); Milton Cofield, WG'89, executive director of undergraduate business at Carnegie Mellon University, was featured in an article about online chats and the pursuit of a business degree. (BusinessWeek Online, 1/12/07); and Ravi Narain, WG'79, CEO of the National Stock Exchange in India, was featured in an article about the NSE. (Business Standard, 1/22/07).

2007 Wharton Economic Summit
April 12-13, 2007