"Ideas Are the Currency of the Future" Saatchi & Saatchi's Kevin Roberts Talks to Wharton Students about Creativity, Honesty, and Vision
Kevin Roberts has been CEO Worldwide of Saatchi & Saatchi since 1997, and in the space of 11 years has cemented the ad agency's reputation as one of the most successful and creative companies in the industry. Roberts’ presentation as part of the Wharton Leadership Lecture series touched upon the skills needed to be a successful marketer, what consumers really want, the importance of failure, his own personal management style, and the need to have a dream. View the video clip of his presentation.
