Alumni play a key role in WCAI, serving as student mentors, guest speakers, WCAI ambassadors and providing unique insight into the analytics industry.

WCAI conferences and workshops are a great way to stay up-to-date on current research being conducted with individual-level data.

Student programs, like our Inside the Industry and Executive-in-Residence, introduce students to current analytics professionals who share their experiences working with customer analytics.

The Wharton Customer Analytics Initiative in a genuine thought leader in data-driven customer analysis, applying academic research methods to a wide range of industries globally.

Our research process brings together leading academics from around the world to answer high-level managerial questions.

Undergraduate and MBA education is a core part of the WCAI. Our courses will help train student leaders to shape this industry.

Student programs are a vital part of WCAI; in addition to innovative courses, we offer extracurricular activities that give students the chance to interact with industry executives and prepare for a career in customer analytics.