The Wharton Customer Analytics Initiative:
The world's preeminent academic research center focusing on the development and application of customer analytics methods.Learn More
Connecting Academics and Industry
Top scholars from around the world collaborate with WCAI Corporate Partners to analyze critical business questions.Learn More
Unique and Innovative Research Process
WCAI is transforming the future of business with novel approaches to customer analytics research.Learn More
Identifying Opportunities to Monetize Data
WCAI facilitates original, cutting-edge projects with individual-level data to inform future business strategy.Learn More
Knowledge Creation Impacting Practice
Business leaders gain dynamic new perspectives on data-driven decision making.Learn More
Educating the Next Generation of Analytics Leadership
Students across Penn's campus engage with executives from leading companies to discuss analytics challenges and issues.Learn More
Featured Corporate Partner
Russ Reid, one of the nation's largest marketing and communications firms serving nonprofit organizations, partnered with the Wharton Customer Analytics Initiative in conjunction with their client the American Red Cross. Both Russ Reid and American Red Cross executives joined us in December for their Capstone Research Symposium, during which the Research Opportunity grantees presented their projects. Russ Reid and the American Red Cross will be hosting WCAI and the RO grantees for a symposium reprise at the American Red Cross offices in Washington, DC.
View more about our Research Opportunity: Cultivating Disaster Donors with Russ Reid and the American Red Cross.
Michael Braun is an Associate Professor of Marketing at the MIT Sloan School of Management. Michael is an awardee of the data for WCAI’s Search and Display Research Opportunity sponsored by Organic. He joined us at the Organic research symposium in July 2011 to present his project “Direct and Indirect Effects of Online Advertising Campaigns” (co-author, Wendy Moe, University of Maryland) to executives from Organic and other Omnicom agencies. This model was also featured as part of one of WCAI’s exclusive corporate partner webinars. Learn more about our featured scholar...
The Wharton Customer Analytics Initiative and the SEI Center's Future of Advertising Program are pleased to announce a conference focusing on new ways to measure advertising effectiveness. This fast-paced, one-day program will feature presentations on research projects that were selected to receive grants from WCAI and SEI FoA last year, along with commentary from a number of well-recognized practitioners.
The full agenda and registration information can be viewed HERE.