Tranforming Business Through Customer Data

Successful Applications of Customer Analytics: WCAI's 2014 Annual Conference

On May 1, 2014, the Wharton Customer Analytics Inititiave hosts a conference with case studies featuring MGM Resorts International, Cleveland Indians, Pfizer, GE, Deloitte, Nielsen, and Visible World.

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Connecting Academics and Industry

Top scholars from around the world collaborate with WCAI Corporate Partners to analyze critical business questions.

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Unique and Innovative Research Process

WCAI is transforming the future of business with novel approaches to customer analytics research.

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Identifying Opportunities to Monetize Data

WCAI facilitates original, cutting-edge projects with individual-level data to inform future business strategy.

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Knowledge Creation Impacting Practice

Business leaders gain dynamic new perspectives on data-driven decision making.

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Educating the Next Generation of Analytics Leadership

Students across Penn's campus engage with executives from leading companies to discuss analytics challenges and issues.

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Featured Corporate Partner

Measuring Skill Level and Optimizing Player-Matching Algorithms in Online Games - The Wharton Customer Analytics Initiative is pleased to announce a truly unique data set from a major international video gaming company, which will allow unprecedented insight into the habits of online gamers. To learn more about the data and business context, interested faculty and doctoral students can attend a live webinar on April 25, 2014 at Noon US Eastern time. - REGISTER HERE


Wharton Event to Spotlight Customer Analytics - All Analytics

"With 'real business impact' and solid modeling techniques as chief gating factors, WCAI has lined up a variety of customer analytics case studies selected from among 30 proposals." Editor in Chief, Beth  Schultz recently interviewed with Dr. Elea Feit to highlight our annual conference. Read more here.


Direct Marketing News does Q&A with Peter Fader

Direct Marketing News spoke with WCAI's co-director, Peter Fader, "All of us analytics people are like kids in a candy store right now. There's so much to play with and to think about; and there is an intense interest on the part of so many companies to actually talk to us geeks and nerds. That's really, really, great." Read the rest of this Q&A here!

Betting on Rigor and Glitz

Read about our most recent Executive-in-Residence Lecture with Gary Loveman of Caesars Entertainment Group on the Wharton Magazine Blog [more]


Successful Application of Customer Analytics

On May 1, 2014, the Wharton Customer Analytics Initiative (WCAI) will host its first-ever conference devoted to Successful Applications of Customer Analytics. As a research center positioned at the intersection between academics and industry, WCAI will be showcasing presentations that illustrate a high level of rigor but are also broadly accessible to practitioners.  


Learn more about the conference and register here.