Upcoming Research Activities
- Analysis of Coalition Loyalty Programs - View Now
- WCAI Announces R Library for "Buy 'Til You Die" Models - details; press coverage
- Hertz Research Opportunity grant award recipients - view the list
- PG&E Research Opportunity grant award recipients - view the list
- 4Ps Data from a Multichannel/Multibrand Retailer Research Opportunity grant award recipients - view the list
- Multinational Fast Moving Consumer Goods Research Opportunity grant award recipients - view the list
- Advertising Effectiveness grant award recipients - view the list
Submitting a proposal for a WCAI Research Opportunity or Grant Program
Our objective is to move quickly, keeping the submission process as efficient as possible for both the proposers and the reviewers. For all WCAI programs, both Research Opportunities and Themed Research Cycles, proposals should be no more than 2,000 words and should include the following sections:
- Title. Please note this will be posted to the WCAI website should your proposal be awarded.
- Author(s) name, title, affiliation and e-mail address. Please designate a corresponding author.
- Introduction. Describe expected contribution(s), covering both the academic and practical aspects. Please keep it concise, and cite work as necessary to explain your academic contribution.
- Detailed Project Proposal. Describe the proposed research. Please include enough detail that we can assess the feasibility and merit of the proposed approach. For example, modeling projects should include at least a sketch of the model. Experimental projects should include an outline of the research design. Please also include a rough estimate of how long the project will take.
- Biographies. Include up to a paragraph-long biography highlighting what each team member will contribute to the project.
In addition to your written proposal, we ask all teams to provide us with one slide describing your work at a managerial-level. The goal for this slide is to give the corporate sponsor an easy-to-understand, visual summary of your research project, similar in spirit to the NSF Discovery reports. We have found that communicating the project goals at this managerial level helps the corporate partner understand the projects better and generates enthusiasm and support for the project going forward. Our preferred format is PowerPoint and a template can be downloaded here.