Marketing on the Move: Understanding the Impact of Mobile on Consumer Behavior

February 27 - 28, 2012 
The Wharton School

Thanks to all who attended Marketing on the Move! Your participation and engagement were essential to a wonderful program. We hope to see you again soon.

View MSI's published conference report.

Marketing on the Move Presentation Slides

In chronologic order from the conference agenda.
NOTE: Videos can be found on our YouTube Channel.


No one can deny the explosive impact that mobile devices have had on consumers, managers, public policy officials, and other kinds of decision makers.  This dramatic growth in mobile activities has led to a corresponding torrent of granular data that capture these behaviors.  Whether mobile device users are communicating with others, consuming digital content, acquiring information, alerting others to their location, engaging in transactions, or posting content to be consumed by others, they are creating an “electronic trail” that lends itself to modeling and analysis which can ultimately lead to a better understanding of customers and more effective marketing.

This exclusive conference features presentations from practitioners who are pioneering the field of mobile customer analytics, as well as the latest research findings from faculty researchers who are measuring the impact of mobile on traditional media consumption, exploring the relationship between customer location and promotion effectiveness, using mobile platforms as a tool for studying social networks and inventing new methods to protect mobile user privacy.

Speakers Agenda Research Topics Lodging Contact Us

Academic Speakers

Peter Danaher

David Martens

Felix Oberholzer-Gee

Sam Ransbotham

Fareena Sultan

Martin Spann

Industry Speakers

Rafael Alcaraz, The Hershey Company

Greg Dowling, Semphonic

Peter Farago, Flurry

Steve Kerho, Organic

Maria Mandel Dunsche, AT&T AdWorks

Joshua Palau, Comcast

Ali Rana, Dynamic Logic

Tim Reis, Google

Matt Spiegel,