Featured Corporate Partner
Russ Reid, one of the nation's largest marketing and communications firms serving nonprofit organizations, partnered with the Wharton Customer Analytics Initiative in conjunction with their client the American Red Cross. Both Russ Reid and American Red Cross executives joined us in December for their Capstone Research Symposium, during which the Research Opportunity grantees presented their projects. Russ Reid and the American Red Cross will be hosting WCAI and the RO grantees for a symposium reprise at the American Red Cross offices in Washington, DC.
View more about our Research Opportunity: Cultivating Disaster Donors with Russ Reid and the American Red Cross.
Featured Scholar
Michael Braun is an Associate Professor of Marketing at the MIT Sloan School of Management. Michael is an awardee of the data for WCAI’s Search and Display Research Opportunity sponsored by Organic. He joined us at the Organic research symposium in July 2011 to present his project “Direct and Indirect Effects of Online Advertising Campaigns” (co-author, Wendy Moe, University of Maryland) to executives from Organic and other Omnicom agencies. This model was also featured as part of one of WCAI’s exclusive corporate partner webinars. Learn more about our featured scholar...
Featured Event
The Wharton Customer Analytics Initiative and the SEI Center's Future of Advertising Program are pleased to announce a conference focusing on new ways to measure advertising effectiveness. This fast-paced, one-day program will feature presentations on research projects that were selected to receive grants from WCAI and SEI FoA last year, along with commentary from a number of well-recognized practitioners.
The full agenda and registration information can be viewed HERE.
