Russ Reid, one of the nation's largest marketing and communications firms serving nonprofit organizations, partnered with the Wharton Customer Analytics Initiative in conjunction with their client the American Red Cross. Both Russ Reid and American Red Cross executives joined us in December for their Capstone Research Symposium, during which the Research Opportunity grantees presented their projects. Russ Reid and the American Red Cross will be hosting WCAI and the RO grantees for a symposium reprise at the American Red Cross offices in Washington, DC.

View more about our Research Opportunity: Cultivating Disaster Donors with Russ Reid and the American Red Cross.

Pinar Yildirim is an Assistant Professor of Marketing at the Wharton School of the University of Pennsylvania. Pinar is an awardee of the data for WCAI’s Cultivating Disaster Donors Research Opportunity sponsored by Russ Reid and the American Red Cross. She joined us at the recent research symposium in December to present her project, "Optimizing Donation Collection Under Uncertainty: A Dynamic Programming Approach”, (co-author, Murat Kurt of SUNY Buffalo), and will present again at a symposium reprise at American Red Cross in Washington, DC. Learn more about our featured scholar...

WCAI is pleased to announce our research opportunity for February 6, 2013, an analysis of Coaltion Loyalty Programs. The sponsor will provide a comprehensive, anonymized data set describing 14,000 accounts, their transactions histories within or outside the Network, and their reward redemptions. The data set also includes specific transactions at the cardholder level, enabling deeper analysis than typically only available at the household level.

The sponsor is interested in finding better ways to marketing to their customers to encourage them to use the card, understanding better how the rewards program affects consumer behavior, and gauging the relative value of partners within the network and the value of the loyalty program itself. Read more...