WHARTON BRAND STANDARDS
WHARTON HOME Telling the Wharton Story
The Wharton School brand is based on a set of three values that define areas of excellence and differentiate us from other institutions. All Wharton communications should support the brand by incorporating these values. Mention them in the context of your subject and use real examples to illustrate. By telling the Wharton story, you will enrich your message and strengthen the brand.
Include The Three Wharton Values:
- Commitment to Innovation
- Broad Expertise and Global Outreach
- Deep Engagement with Businesses and Policymakers
If you are not already familiar with the School’s values, please read through and familiarize yourself with them and their examples, which you can use to help support your program/initiative. Also consider using examples of other programs or initiatives that demonstrate Wharton’s expertise in your area. See Wharton Stories.
Here is an example:
The following text from the Wharton MBA website homepage tells the Wharton story by illustrating the vales of global reach and engagement with business:
"Wharton offers a truly international environment, with MBA students from 70 countries and experiences such as the Global Immersion Program, which organizes multi-week trips to meet business leaders in such regions as Africa, South America, Greater China, and Southeast Asia."
Asking for Help
You are encouraged to work with the Communications Team to create language for your program that positions it within the broader School message.
For additional information, concerns, or support, please contact the Publications Office.
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