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•  Design Standards   
•  Writing Guide   
•  Templates & Resources   
•  Process

• Telling the Wharton Story
• "About Wharton" Text
• Writing Tips
• Disclosure and Disclaimer Statements
• Reference Information

• WHARTON USAGE GUIDE
• WHARTON STORIES

Writing Guide

The writing guide is a resource for anyone crafting a message for the Wharton School. It will help you to produce clear, consistent, and concise communications that are aligned with the Wharton brand — and which distinguish us from other institutions.

In This Section

• Telling the Wharton Story
  How to reinforce the Wharton brand and values
• "About Wharton" Text
  "About the Wharton School" copy that should be included in all official School communications
• Writing Tips
  Some points to keep in mind when writing for the Wharton School
• Disclosure and Disclaimer and Statements
  Penn’s policies on non-discrimination, campus security, and indemnity
  
• Reference Information
  Resource links for Wharton and Penn facts, grammar and writing guides, and forms of address
  
  

For additional information, concerns, or support, please contact the Publications Office.