WHARTON BRAND STANDARDS
WHARTON HOME "About Wharton" Text
The following "About the Wharton School" text, also known as the "Wharton boilerplate," is a brief paragraph that provides a broad overview of the School. Including this paragraph in all your communications will add depth to your message and help extend the Wharton brand.
All communications, including invitations, should include the boilerplate text, with the title, "About the Wharton School." The text should be positioned so that it is noticeable to the reader.
Print Version
About the Wharton School
The Wharton School of the University of Pennsylvania — founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,700 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 85,000 graduates.
Web Version
(This version includes hyperlinks to referenced web pages.)
About the Wharton School
The Wharton School of the University of Pennsylvania — founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,700 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 85,000 graduates.
Using the "ABOUT WHARTON" Text
When possible, please follow these recommendations for placement:
- In printed materials: The Wharton boilerplate text should be displayed prominently within your publication. If you are producing a brochure, we recommend that this information be placed on the inside front cover.
- On websites: We recommend that you include this message on the homepage or include a link to it titled, "About the Wharton School."
- In correspondence: See Writing Business Correspondence for adding the Wharton boilerplate to correspondence.
Customizing the "ABOUT WHARTON" Copy
Sometimes you may need to add information about your initiative/program. Include your program-specific description in a second paragraph, as shown in the Executive Education example below.
Example of appended overview text from Executive Education:
About the Wharton School
The Wharton School of the University of Pennsylvania — founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The school has more than 4,700 undergraduate, MBA, executive MBA, and doctoral students; and an alumni network of more than 84,000 graduates.
Each year, Wharton Executive Education works with more than 12,000 business leaders on its campus in Philadelphia, at Wharton West in San Francisco, and at sites around the world. The Wharton Learning Continuum is Wharton Executive Education's model for delivering Impact Through EducationTM — supporting companies and individuals in a 9- to 12-month learning process that is designed collaboratively with clients, delivered by Wharton faculty, and monitored to produce specific outcomes.
For additional information, concerns, or support, please contact the Communications Office.
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