WHARTON BRAND STANDARDS
WHARTON HOME stationery & cards
Wharton stationary and cards are available for official Wharton communication. Please read the guidelines that outline your authorized use of Wharton Stationery and Cards: faculty and staff, students, alumni, and external groups.
In This Section
- Policies for Use
- Ordering Information
- Stationery and Business Cards: Faculty and Staff
- Student Academic Cards
| Also, see e-mail signatures in Correspondence. |
Policies for Use
These policies are intended to ensure that the use of Wharton’s name and logo marks is limited to individuals and divisions/departments affiliated with the School.
Official stationery and business cards
Generic office stationery is appropriate for use only by all faculty, staff, and adjunct personnel for purposes that relate directly to School business for that department. The use of official Wharton stationery and business cards is strictly limited to approved School-related communication. Wharton letterhead and envelopes may not be used for personal correspondence. Letterhead and business cards may not be used for the purpose of soliciting private business.
Personalized stationery and business cards
Personalized stationery and business cards are authorized only for full-time standing faculty, practice professors, and emeritus faculty, and for full-time professional and academic support staff who correspond frequently under their own signatures for purposes that relate directly to School business for that unit. Business cards, at the discretion of the department, may be authorized for adjunct faculty with the approval of the department chairperson and business administrator (BA). Adjunct faculty may use letterhead associated with the unit for which they are working. Because their affiliation with the School is renewable, business cards for adjunct faculty and full-time lecturers must carry the current years of affiliation. Visiting faculty, part-time lecturers, senior fellows and postdoctoral students — because of their limited, renewable association with the School — do not qualify for business cards or personalized letterhead. They may use letterhead associated with the unit for which they are working. For professional staff other than directors, personalized letterhead must be approved by their supervisor and BA.
Special academic cards are available for students. For complete student policies, see Student Guidelines.
Envelopes. As a rule, envelopes should not be personalized. Office envelopes and labels are appropriate for use with official or personalized stationery.
Ordering Information / authorized printer
All orders for Wharton letterhead, envelopes, and business cards must be placed through Wharton Reprographics, which is the only authorized printer for Wharton stationery. An exception may be made for bulk mailings being handled by an external printer; in such instances, Reprographics should be consulted for type and printing specifications.
Orders must be placed, or authorized, by the BA of the unit to which they will be billed. Individual faculty and staff members may not place personal orders. For information on ordering student academic cards, see Student Guidelines.
Stationery and Business Cards: Faculty & Staff
Style Standards for Office and Address Information
The information hierarchy of the address block applies to all stationery components in the Wharton identity program. These standards are also appropriate for non-stationery uses, such as addresses on publications and other documents.
| Style Standards for Office and Address Information | Publications Office The Wharton School University of Pennsylvania 320 Steinberg Hall-Dietrich Hall 3620 Locust Walk Philadelphia, PA 19104.6107 +1.215.898.4853 phone +1.215.573.5288 fax editor@wharton.upenn.edu e-mail www.wharton.upenn.edu (optional) |
| Example |  |
- For office titles, the standard wording is "Publications Office" not "Office of Publications." (The only exception to this is "Office of the Dean.")
- "The Wharton School / University of Pennsylvania" (on two lines, no punctuation) follows the office name and precedes the building address. Exception to order: If personalized stationery does not include an office name in bold at the top of the letterhead, the address block begins with the room number, not "The Wharton School."
- Room number, then building name. Never abbreviate building names on external documents. Avoid the use of "Suite" (e.g., 1030 Steinberg Hall-Dietrich Hall; not Suite 1030 Steinberg Hall-Dietrich Hall).
- Street address (optional) follows building address. Do not abbreviate unless required to avoid a line break.
- Use periods (not hyphens or parentheses) for zip, phone, and fax numbers.
- Use lower case for all phone, fax, and e-mail information.
Individual Stationery
| Individual Letterhead, with close-up ddress block |  |
Departmental Stationery
| Departmental Business Card |  |
| Departmental Letterhead, with close-up address block |
 |
Memo and Fax
| Example |  |
student academic cards
Academic Card Information and Style Standards
Information on academic cards is strictly limited to the candidate’s degree program status and personal address and contact information. Both current and permanent addresses may be included.
| Academic Card Information and Style Standards | Jane
R. Wharton MBA Candidate Class of 2009 current address 123 Street Address, Apt # Philadelphia, PA 12345 +1.215.555.1234 phone +1.215.555.6789 fax janer@wharton.upenn.edu optional: permanent address 123 Street Address, Apt # City, State, Zip Country, Code +1.215.555.1212 phone |
| Example |  |
For degree program references
- Undergraduate Division:
Full-time day program
BS Candidate or BS in Economics Candidate
Specialized joint-degree programs
Student Name
Management & Technology Program
Class of 2009BS Candidate, Wharton
BSE Candidate, EngineeringOther dual-degree programs
Student Name
BS Candidate
or
Student Name
BS in Economics Candidate
Class of 2009BA Candidate
School of Arts & Sciences
- Graduate Division (MBA):
MBA Candidate
Dual-degree programs
Student Name, Professional Titles
MBA Candidate
Class of 2009JD Candidate
The Law SchoolLauder students
Student Name, Professional Titles
Lauder Institute of Management
and International Studies
Class of 2009MBA Candidate, Wharton
MA Candidate, Arts & Sciences
- Doctoral Division:
Doctoral Division:
PhD Candidate in Marketing
For additional information, concerns, or support, please contact the Communications Office.
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