Wharton Brand Standards – The Wharton School of the University of Pennsylvania

print collateral

All print materials from the Wharton School should follow the Wharton brand standards. As you reach out to constituencies around the world, it is important for you to create materials that are part of the Wharton family.

Communications Guidelines

Please follow these guidelines for developing new materials:

The Wharton logo. The cover must display the Wharton logo prominently (against a white background preferably).
Identify your program/initiative. Do not add competing logos on the cover. Use the name of the program/initiative in text.
About Wharton. Information on the Wharton School must appear prominently in your materials.
Wharton Values. Integrate the Wharton values in your messaging.
Disclosures and disclaimers. Include any Penn disclosure/disclaimers statements.

Print Collateral Samples

Please review the materials below for examples of how to implement the brand standards in your Wharton communications.


Undergraduate Program Catalog 2008-2009	MBA Program Brochure 2007-08	MBA Program for Executives Brochure 2007-08	Doctoral Programs Catalog 2006

For additional information, concerns, or support, please contact the Communications Office.

print collateral

Communications Guidelines

Print Collateral Samples

My Guidelines

Templates & Resources