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WHARTON IN STYLE
 The Finer Point of Powerpoint
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THE FINER POINT OF POWERPOINT
Everyone can create a PowerPoint presentation, but are you delivering your message effectively? Below are seven tips to help you maintain message continuity and consistent brand identity throughout your presentation.
- Include the Wharton Logo
The Wharton logo should be used in every slide and have a generous amount of clear space around it.
- Make Yourself Known
Include the name of presentation and presenter with official title or, alternatively, the Wharton department or initiative name.
- Say Who We Are
Don't assume everyone knows Wharton. Include an overview slide with the About the Wharton School text. Go here to download template with this copy.
- Get Connected
The last slide should always contain contact information
(address, phone, fax, and e-mail information).
- "I Want You to Read This"
Use a sans serif font, preferably Arial, in your slide presentation. Use serif fonts (i.e. Times or Garamond) sparingly as they are more difficult to read.
- Build a Strong Story
Keep your points simple and use examples. Find opportunities to cross-market other Wharton programs to strengthen your message.
- Less Is More
Your background and imagery shouldn't detract from the content. Imagery should work to clarify text and deliver a strong impression of the School.
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Submit your materials.
Award recipients will have bragging rights as their materials get highlighted on the Wharton Brand Standards website.
This month's winner of the
We Get It Award goes to:
David Wright and his team
in Wharton External Affairs for moving to standardized e-mail addresses.
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Q: In my job, I use PowerPoint for recruitment of potential students. What is the best way to organize my PowerPoint to ensure prospective students get all the information they need without feeling overwhelmed by the information or, even worse, bored?
A: The age group you are trying to reach is a media-savvy group -- one that likes to be entertained. An effective presentation should contain these three important elements:
Content: Decide on two or three main points and make sure everything else leads to those points. Energize it with interesting facts and examples. Stay focused and keep it short!
Design: Hold their attention by keeping your pages simple. Overuse of colors and graphics will overwhelm your audience. Make your presentation look professional by utilizing the Wharton style standards.
Delivery: Engage your audience with eye contact and your overall energy. Consider inviting participation or including current student voices. Use the slides only as support for your presentation.
Using these guidelines, you'll be well on the way to an effective presentation. |
 We encourage you to forward this issue of Wharton In Style to a friend or colleague. |
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Download a Wharton Template
Go here to download a correctly branded Wharton PowerPoint template. Remember to check back periodically to download the most recent update of the About the Wharton School text.
For more PowerPoint tips, please download and read the MBA Students' Guide to Decks from the Wharton Communications Program.
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This message was sent to you because you are a Wharton brand ambassador. You will receive Wharton In Style from the Wharton Publications Office on a monthly basis. Send us your feedback on this issue of Wharton In Style or any topic regarding branding standards.
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About the Wharton School
The Wharton School of the University of Pennsylvania -- founded in 1881 as the first collegiate business school -- is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,600 undergraduate, MBA, executive MBA, and doctoral students; more than 10,000 annual participants in executive education programs; and an alumni network of more than 82,000 graduates.
© 2007 The Wharton School of the University of Pennsylvania.
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Signing Off In Style
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SIGNING OFF IN STYLE
Your e-mail signature is a representation of the Wharton School. E-mail signatures provide quick and easy contact information and shows that you are a professional representative working on behalf of the School. For this reason, signatures need to be consistent, professional, and simple. Below are 7 important tips to remember about your e-mail signature.
- We Mean Business
Your Wharton e-mail signature should contain only official University information: title, department/office name, the name of the School (The Wharton School, University of Pennsylvania), and e-mail/phone must be present in your signature. Office address and website URL are optional.
- Make a Clean Break
Insert an extra line break between the body of your e-mail and your signature. This will make your e-mail easier to read and your contact information more legible.
Regards,
Jane
Jane Wharton
Title
Program Name /
Department Name
The Wharton School
University of Pennsylvania
320 Steinberg Hall - Dietrich Hall (optional)
3620 Locust Walk (optional)
Philadelphia, PA 19104 (optional)
+1.215.898.1272 phone
+1.215 573.5288 fax
jane.wharton@wharton.upenn.edu e-mail
www.wharton.upenn.edu website (optional)
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- Keep It Simple
E-mail signatures provide ways for additional forms of contact but that doesn't mean you have to include everything. With a place as big as Wharton however, sometimes it helps to have a bit more information. If your work requires phone contact, and you have limited office hours, include it in your office address block.
- Rein in Your Inner Artist
Please reserve the quirky fonts, multiple font sizes, and smiley faces for your personal e-mail. In the Wharton signature, you are required to present yourself professionally. Fonts should be in black (with secondary items in dark gray if needed), one style (e.g., Arial or Verdana), and one size (9, 10, or 11 points).
- Don't Add the Wharton Logo
A Wharton logo (or any additional graphics outside of your intended actual attachment) should not be added to your e-mail address as it shows up as an attachment. This causes confusion for the recipient who thinks that you have included an attachment that is relevant to your message. The industry standard, which we follow, is to use only text blocks. In addition, attachments are often blocked by servers.
- Promote Your Event in Another Forum
Your e-mail address block is not the place for advertising your initiatives. If our stakeholders receive an assortment of solicitations from Wharton representatives, the School appears unprofessional. Additional visual information may make your e-mail look like spam.
- Look Good Everywhere
Remember your e-mail is being read through various outputs. Will your e-mail signature look the same when it's read on a desktop as it does on a blackberry? It should.
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Submit your materials.
Award recipients will have bragging rights as their materials get highlighted on the Brand Standards website.
This month's winner of the
We Get It Award goes to:
Heather Calvert in the
Insurance and Risk Management Department for proper branding of print collateral.
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Q: We are gearing up for the global alumni forums, and I'd like to advertise them in my e-mail. Since this is a big Wharton initiative, am I allowed to include any call-out text, or a linkable logo, at the bottom of my e-mail?
A: Adding logos or advertising to your e-mail address block looks unprofessional. Your e-mail is correspondence, not an advertising campaign. If getting the word out about global alumni forums is a goal, make sure to always include a reminder in the body of your e-mail. For example, the last line in your e-mail could be a standard "Visit our website www.globalevents.com for additional information on the upcoming Global Alumni Forums." |
 Send this issue of Wharton In Style to a friend or colleague |
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This message was sent to you because you are a Wharton brand ambassador. You will receive Wharton In Style from the Wharton Publications Office on a monthly basis. Send us your feedback on this issue of Wharton In Style or any topic regarding branding standards.
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About the Wharton School
The Wharton School of the University of Pennsylvania -- founded in 1881 as the first collegiate business school -- is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,600 undergraduate, MBA, executive MBA, and doctoral students; more than 10,000 annual participants in executive education programs; and an alumni network of more than 82,000 graduates.
© 2007-08 The Wharton School of the University of Pennsylvania.
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Dress for the Event
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DRESS FOR THE EVENT
Don’t miss your chance to properly brand your Wharton event. Bringing together a new and captive audience is the perfect opportunity to build a strong and lasting impression. Get in touch with us early if you have any questions – we are here to support you. Below are 5 tips and resources to help you brand your next event.
- Get the Event Kit
Signage is the "location, location, location" of the event industry. Make sure that you have lots of Wharton signage. Here are the resources in the
Event Kit:
- Join the Wharton Family
If you’re an official event, unit, and initiative of the School, you must follow the look and feel and recommended design standards. Equally important, make sure your materials are professional and reflect the global excellence that Wharton stands for (including any merchandise and event outreach).
Note: Students, alumni, and external group events have a different set of guidelines.
- Good Partnership Is Key
External logos should not be placed directly next to the Wharton logo. Only the name of the initiative/event can be used, and it must follow Wharton naming standards. The event logo, if necessary, should be placed elsewhere on the page.
Table Skirts,
customized example |
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PowerPoint Entry Slide,
customized example |
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Note: If you are partnering with an external group or need to include sponsors, see the Guidlines for External Groups section of the Wharton standards.
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- Be a Storyteller
Your events are a chance to tell the Wharton story and strengthen the overall brand of Wharton. Consider the following:
• Introduction: Include a few lines about Wharton during the introduction of your event.
• "About Wharton": All your event communications – including your PowerPoint presentation – should have the "About Wharton" text.
• Handout: Include the one-page Wharton Fact Sheet in your event materials
- Where Can I Get These Materials?
Go to the Events Materials page of the Wharton standards website. We encourage each department to keep an Event Kit on hand for upcoming events.
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NEW!
Meet your Wharton Brand Ambassador.
Whether you need help properly branding your website, understanding how to correctly use the Wharton Logo or you'd like reassurance your materials are as professional as they can be, we'll take a look at all your materials and provide feedback and recommendations.
Schedule an hour with the Brand Ambassador to help work out your branding issues.
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Submit your materials.
Award recipients will have bragging rights as their materials get highlighted on the Brand Standards website.
This month's winner of the
We Get It Award goes to:
Linda Kaelin and the
Wharton / INSEAD Alliance Team for proper branding of event banners.
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Q: We are getting ready for several partnership events around campus. Can we create our own logos?
A: Instead of creating a separate logo, each of the event kit pieces should be created as a co-branded piece. If your event is a joint partnership, we suggest displaying both organizations' logos without any alteration or additional branding elements. If Wharton is the primary or equal partner with another institution, organization, or program in your event, the Wharton logo should appear first. For additional partnership guidelines, please refer to the Joint-Venture and Partnership Logos / Nomenclature section of the Wharton standards. |
| We encourage you to forward this issue of Wharton In Style to a friend or colleague. |
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This message was sent to you because you are a Wharton brand ambassador. You will receive Wharton In Style from the Wharton Publications Office on a monthly basis. Send us your feedback on this issue of Wharton In Style or any topic regarding branding standards.
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About the Wharton School
The Wharton School of the University of Pennsylvania -- founded in 1881 as the first collegiate business school -- is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,600 undergraduate, MBA, executive MBA, and doctoral students; more than 10,000 annual participants in executive education programs; and an alumni network of more than 82,000 graduates.
© 2007-08 The Wharton School of the University of Pennsylvania.
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 It’s All About the Merchandise
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IT’S ALL ABOUT THE MERCHANDISE
Accessorize your next event with promotional items and take advantage of the opportunity to spread the Wharton name with pride. Wharton events provide a great audience to harness additional brand ambassadors through merchandise. Below are 5 tips and resources to help you dress up your next event.
- Make It a Best-Seller
Different events require different merchandise. Having an event outside in nice weather? Consider selecting a Wharton baseball hat or perhaps a bag to carry event materials. Some top merchandise for Wharton events are:
• T-shirts
• Baseball caps
• Bags
• Ballpoint Pens
• Mugs
Check out Wharton merchandise at the student store in Huntsman Hall and additional Wharton/Penn merchandise at the Wharton Store Online.
- Make It Wharton Quality
No matter what merchandise you select, it must represent the Wharton name in quality. If it’s new and/or custom merchandise you are ordering, ask for fabric swatches or, better yet, a sample of the merchandise. Most vendors will allow a few samples to be sent out prior to order placement.
- Branding: What’s in a Name?
Everything! Brand your merchandise with the Wharton name, and remember that all products of a department or initiative of the School must include the Wharton logo. No slogans or other elements should be placed on these products.
T-shirts,
Department/ initiative branding |
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Note: If you are partnering with an external group, see the Guidelines for External Groups section of the Wharton standards.
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Please refer to the Wharton Brand Standards website for additional guidelines on merchandise standards.
- Adding Additional Marks
The Wharton name cannot be on the same side as event marks in your merchandise. You can, however, use additional marks on the back or sleeve of a t-shirt as shown below.
T-shirts,
events branding |
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Note: If you are partnering with an external group, see the Guidelines for External Groups section of the Wharton standards.
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- Who Can Create Wharton Merchandise?
The School protects its marks and name. For details on who may have permission and how to use, check the Merchandise section of the Wharton Brand Standards website. Any questions, check in with our office by filling out our online request form.
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Schedule an hour with the Brand Ambassador to help work out your branding issues.
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Submit your materials.
Award recipients will have bragging rights as their materials get highlighted on the Brand Standards website.
This month's winner of the
We Get It Award goes to:
Marianne Terioni and the
Wharton Reprographics team for proper branding of The Wharton Store merchandise bag and wrapping paper – also a great addition to any Wharton event!
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Q: We don’t have a large budget and cannot afford to print on both sides of a T-shirt? What are our options if we want to brand our event along with using the Wharton logo? And what do we do with the sponsor logos?
A: The product selection for event merchandise is endless so you should be able to find something both amenable to co-branding and within your budget. Refer to Wharton Brand Standards for the entire list of merchandise guidelines, however, here are a few basics:
- The Wharton name cannot be on the same side as sponsor/event marks in merchandise.
- If you have multiple graphics/marks that need placement, try putting the event logo on the sleeve as shown to the left. Additional sponsor logos can be placed on the back side.
- Contact your sponsors regarding their needs; perhaps their logo does not need to be on the Wharton merchandise. Oftentimes, sponsors require their logos only to be on materials used to advertise the event (marketing materials, banners, etc).
The use of sponsor logos on materials should in no way suggest endorsement by the Wharton School. In addition, use of any sponsor/company logo on student organization materials should be accompanied by permission from the relevant entities. |
| We encourage you to forward this issue of Wharton In Style to a friend or colleague. |
|
|
This message was sent to you because you are a Wharton brand ambassador. You will receive Wharton In Style from the Wharton Publications Office on a monthly basis. Send us your feedback on this issue of Wharton In Style or any topic regarding branding standards.
|
About the Wharton School
The Wharton School of the University of Pennsylvania -- founded in 1881 as the first collegiate business school -- is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,700 undergraduate, MBA, executive MBA, and doctoral students; more than 10,000 annual participants in executive education programs; and an alumni network of more than 82,000 graduates.
© 2008. The Wharton School of the University of Pennsylvania.
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Let's Refresh
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MONTHLY TIPS AND TRENDS FOR WHARTON BRAND AMBASSADORS |
September 2008 |
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LET'S REFRESH...
As the new School year gets underway and we embark on new initiatives, we invite you to revisit Wharton’s Branding Guidelines. In this issue, you’ll find 3 important tips and tools on how to write clearly and consistently about Wharton. |
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Read the Wharton values. Get familiarized with the 3 most critical strengths of the School — Commitment to Innovation, Broad Expertise and Global Outreach, and Deep Engagement with Businesses and Policymakers — so that you can build on them as you talk about your individual program(s). Our constituents receive communications from various groups across the School – we can strengthen our outreach by talking about the School in a consistent way (see sample page from the MBA brochure below).
Not everyone knows all the attributes of the School. In all communications, including invitations, add the "About Wharton" text (also known as "About Wharton" boilerplate). If speaking about an initiative or program, this can be included as a second paragraph. Note: The boilerplate is updated each year, so be sure to get the latest version from the Standards website.
- printed materials: Display the "About Wharton" boilerplate prominently. If you are producing a brochure, we recommend this information be placed on the inside front cover (see sample placement below). Where possible, include a short description of the School in the main introductory text.
- WEBSITES: Include a short description of the School in the main introductory text on the homepage. Add the "About Wharton" boilerplate or include a link to it titled, "About the Wharton School." Note: Use the web version.
Incorporate the Wharton values in your writing. All communications are an opportunity to strengthen the brand and tell a story about the School. You can use the following Wharton publications as resources for most recent Wharton stories relevant to your subject. Refer to these communications when looking for ways to exemplify the Wharton values in materials.
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Schedule an hour with the Brand Ambassador to help work out your branding issues.
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Submit your materials.
Award recipients will have bragging rights as their materials get highlighted on the Brand Standards website.
This month's winner of the
We Get It Award goes to:
Kay Dowgun and the
Center for Human Resources team for proper branding of their website.
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Q: I would like to add personal contact information, such as my IM address and/or personal page, to my Wharton business card. What is the process for making additions?
A: The business card should contain only your official Wharton information. Only Wharton contact information, such as address, department URL, work phone, fax and email address, is approved. For details, visit stationery and card guidelines. |
| We encourage you to forward this issue of Wharton In Style to a friend or colleague. |
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For a more comprehensive overview of writing and messaging guidelines, please revisit the Wharton Brand Standards website. As always, if any questions should arise regarding Wharton Branding, Photo or Logo Requests, please contact the Web Editor. |
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You are receiving this newsletter because you are a member of the Wharton community. If you have received it erroneously, please contact editor@wharton.upenn.edu. |
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About the Wharton School
The Wharton School of the University of Pennsylvania -- founded in 1881 as the first collegiate business school -- is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,700 undergraduate, MBA, executive MBA, and doctoral students; more than 10,000 annual participants in executive education programs; and an alumni network of more than 84,000 graduates.
© 2008 The Wharton School of the University of Pennsylvania.
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Ready, Set, Action!
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MONTHLY TIPS AND TRENDS FOR WHARTON BRAND AMBASSADORS |
November 2008 |
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READY, SET, ACTION!
Anyone with a camera can create a video. It's a little harder, however, to create a video of high quality that properly communicates your message in a professional manner. In this issue, you’ll find four important tips on how to deliver an effective and properly branded video. |
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Every communication should begin with strong
content and message – video is no different.
Check against the Wharton brand values, and be
sure that your video reflects the Wharton experience
effectively online.
Keep in mind that the viewers
of your video are oftentimes multi-tasking. Your
audio needs to be as important as your video
content so that it can stand alone in communicating
your message. A good addition to the video is
to provide either a full transcript or a brief
description of the video.
Use professional equipment. Poor equipment and lighting
can make even the most exciting content look cheap and,
by extension, cheapen the brand. The Penn
Video Network offers a number of services to Wharton
faculty, students, and staff through its Public Technology
website. Services include borrowing equipment, requesting
video services, and taping of events. The Wharton
Video Network also offers video services.
- Start the
video with a title or intro page that includes
the Wharton logo. The title of the video
must have the word "Wharton" in
the title, and the accompanying text should
describe the video content.
- Include
an information banner in the beginning of
the video that announces the topic of the
video and/or person talking. Include
Wharton affiliation of participants (e.g.
WG’08 or official Wharton titles).
This should appear in the lower third of
the video screen.
- Depending
on the length of your video, we recommend
the use of the Wharton logo as a watermark
that can appear occassionally on the screen.
 Remember
to follow the guidelines for Wharton Logo
usage such as open space on all sides, appropriate
logo sizing, etc.
Provide your viewers with a direction on where
to go to receive more information. Always include
the URL of the applicable website or topic, if
available.
If you are starting a video project for the first
time, don’t hesitate to contact our office at Wharton
Publications so that we can answer any questions
you may have in your initial phase.
Also, refer to
the additional Video
Standards found on the Wharton Brand Standards
website, which will answer any questions regarding
uploading, technology and/or design specifications.
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Now's
the time to send out
holiday
cards!
Go green this year!
Use Penn's new
Penn e-card site and choose from
Wharton-specific images.
Two
tips to keep in mind when sending out holiday
cards – either online or printed:
- Use
non-denominational images and messages
that reflect the Wharton brand.
- A
standard card template includes good Wharton/Penn
images, the Wharton logo, and the "About
Wharton" text at the back of the card.
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Schedule
an hour with the Brand Ambassador to
help work out your branding issues.
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Q: Can
I place other logos (such as sponsorships)
on my video?
A: With
the exception of official co-branded programs
and initiatives, the Wharton logo does not
share space with other logos. If you do have
sponsorship marks that you would like to
include, be sure to put them on a frame that
does not include the Wharton logo. |
| We
encourage you to forward this issue of Wharton
In Style to a friend or colleague. |
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You are receiving this newsletter because you are a member of the Wharton community. If you have received it erroneously, please contact editor@wharton.upenn.edu. |
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About the Wharton School
The Wharton School of the University of Pennsylvania – founded in 1881 as the first collegiate business school – is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,700 undergraduate, MBA, executive MBA, and doctoral students; more than 12,000 annual participants in executive education programs; and an alumni network of more than 84,000 graduates.
© 2008 The Wharton School of the University of Pennsylvania.
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