WHARTON BRAND STANDARDS
WHARTON HOME event materials
We encourage you to incorporate the Wharton brand into your materials for individual events. In addition, please consider how you can help to tell the Wharton story to the attendees of the event. Below are five key resources and guidelines.
- For Wharton events, use the Wharton logo prominently on all your event materials and follow all advertising and merchandising guidelines.
- For Wharton co-branded and sponsored events, please follow guidelines on using the Wharton logo in student and external groups. Only the name of the initiative/event can be used, and it must follow Wharton naming standards. Co-branded banners and materials must be approved in advance.
- Use environmental graphics to enhance the presence of your Wharton event. See Environmental Graphics below for available options.
- Add information about Wharton to your communications by including official language about the School ("About Wharton" text), either in hard copy or as part of your event communications. (See Branding Tools).
- Add a slide on Wharton in your presentation. See the PowerPoint Template for slide formats and School information.
Environmental Graphics
The available environmental graphics include quick screens, table banners, podium banners, and a media background.
Ordering Events Material
We recommend every department order an event kit to have on hand. You can order the items below from Swirling Silks by calling 610.584.5595.
Note: Swirling Silks operates independently from the University of Pennsylvania, the Wharton School, and the Communications Office. Prices below are valid only with Swirling Silks and are effective as of 9/08. Swirling Silks reserves the right to adjust pricing and availability.
Branded Events Material
| Retractable Banner Set up these ready-to-go retractable vertical banner stands in visible areas.
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| Table Skirts Create a professional look at your registration or information booth
Table Throw
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| Podium Banners Use on a stage, especially when you have guest speakers
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| Media Background Get a professional backdrop for media interviews
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| Wharton Banner Use behind your information table or in any visible area
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PowerPoint Entry Slide |
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* Material: Swirling Silks also provides a finer fabric option, "Celtic cloth," at a higher cost should you feel your event calls for such detail. Please contact Swirling Silks for ordering information. |
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Co-branded Events Material
| Table Skirts, customized example |
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| PowerPoint Entry Slide, customized example |
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Note: If you are partnering with an external group or need to include sponsors, see the Guidelines for External Groups section of the Wharton standards. |
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Ordering a Media Background
A key to generating interest around your event is publicity and coverage. We recommend that you have a Wharton Media Backdrop against which you can conduct media interviews.
We recommend two dimensions:
- Smaller background (5' x 7'): Download EPS (vector) format.
- Larger background (8' x 10'): Download EPS (vector) format.
Most output facilities are equipped and knowledgeable to help you through production.
Branded Media Backdrop pattern |
Co-branded Media Backdrop pattern |
For additional information, concerns, or support, please contact the Publications Office.
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