Reinventing the wheel costs money. Take advantage of the pre-approved Templates
and Resources that Wharton has developed for everything from print publications to PowerPoint
presentations to event materials and website design. Whether you use the templates exactly
or customize them, you'll save money and reinforce the Wharton brand!
Before you hire a photographer, check our Wharton Photo
Gallery of pre-approved images (samples below). One or more of these images might be
appropriate for your purpose – if not as the main image, possibly as a special background
image or detail. For photograph ideas, consider suggestions from our recent InStyle issue,
Picture Perfect.
You may need a podium banner a few times a year, but not every day. You want a high-quality
photo of two or three faculty members or students, but you don't need a half-day's worth
of photography. With a little advance planning, you can often find another office or
group with similar needs. Sharing the costs can save money on all sides.
First, consider: Do you really need that printed brochure or newsletter? Today, most communications
can -- and do -- take place online or electronically. And audiences of all sorts -- from
prospective and current students, to corporate sponsors, to senior alumni -- appreciate
the "green" message that you are trying to reduce printing and mailing costs.
This past year, MBA changed from a brochure to a flyer. See the new Wharton
MBA flyer and read about how
this reduction resulted in green savings.
When you do need to print, enlist your designer and printer to help you save money
through simple steps like picking a less expensive paper stock, reducing the number of pages, changing the size so that
it prints (and mails) economically.
Also, consider printing a lower quantity, or print a short ‘evergreen’ piece that can
last for more than one year, that refers readers to the website for all the more regularly
updated information. Your print piece becomes in attention-getting "notice" with
website and contact information prominently displayed as a reference.
The same design can be re-used across multiple formats. By repeating a key image or images,
as well as maintaining the look-and-feel, your materials will "tie in" and achieve
visual cohesion of a particular design theme. You may have an existing brochure or newsletter
or invitation that you now want to set up electronically. Or you may want to print a
new version, but not pay for a new design. Plan for and adapt design elements from your
original piece to lend continuity and ‘brand’ identity while building off existing templates.
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Stretch Your Communication Dollar
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