Know the Brand

• Tellling the Wharton Story
• Submit Your Best Idea
• “About Wharton” Text
• Wharton Stories
• Brand Tools
• knowledge for action

Design Guide

• Design Samples
• Logo: Understanding the Wharton Logo
  • Logo Basic Usage
  • Co-Branding Guidelines
  • 1881-First Mark
  • Do's & Don'ts
  • Selecting the right Logo
    • Logo Sizes
    • Logo Formats
  • Request Logo
• Request Logo
• Color
• Fonts
• Images: Understanding the Wharton Imagery
  • Request Photo
  • Wharton Gallery

Web Kit

• Web Design Guide
• The Wharton CMS
  • Request a Wharton Web Kit

How-Tos

• Stationery & Cards
• Web site Design
• E-mail / Correspondence
• PowerPoint
• News and Media
• Event Materials
• Print Collateral
• Merchandise
• Advertising
• Video
• Photography
• Disclosure and Disclaimer Statements
• Writing Guide
  • Writing Tips
  • Wharton Usage Guide
• Social Media

Event Planning Tool

• Main
• Getting Started
• Location
• Speakers
• Budget
• Policies
• Branding
• Publicity
• Day of Event
• After the Event

My Guidelines

• Faculty & Staff
• Students
  • Student FAQ
• Alumni
• External Groups

Administrative tasks

Consult a Brand Ambassador

Contact Us

Locations

News (Sample)

• 2010 News (Sample)
  • New News Item for Test

Site Index

SmartEdit Start Page

Directories

Events (Sample)

• 20100326 Test Event