WHARTON BRAND STANDARDS
WHARTON HOME Guidelines for Faculty and Staff
As a Wharton faculty or staff member, you influence the Wharton brand through all of your School-related communications, both official and informal. These guidelines provide the tools and resources you need to make sure that your communications follow Wharton’s brand standards.
frequently asked questions
- What are the most important things I can do?
- When can I use the Wharton name and logo?
- What about personal activities as a Wharton member?
- When do I need to have my communications reviewed?
- How do I create a new name and/or logo?
- Who can get Wharton Stationery and Business Cards?
- Are there Templates / Guidelines for Collateral and Office Communications?
- How do I Incorporate Sponsorship from Outside Entities?
- What is the Review and Approval Process?
What are the most important things I can do?
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Follow the branding guidelines. This is often as easy as using the Wharton logo correctly.
- Actively and consistently tell the Wharton story at every opportunity. It can be as simple as adding the "About Wharton" slide to your PowerPoint presentations. See Branding Tools.
- Know the Wharton Values.
- Draw upon examples of the successes across the School, going beyond your specific program or initiative. See Wharton Stories.
When can I use the Wharton name and logo?
The use of Wharton’s name and logo marks is limited to individuals, divisions and departments with substantial affiliation to the School for official Wharton-related activities only. For details on use of the Wharton logo and how to access the logo marks see Wharton logo and name.
What about personal activities as a Wharton member?
Use of University or School insignia in connection with personal activities is prohibited.
Faculty, staff and students may refer to their affiliation or status with the University/School in connection with personal activities, including consulting, provided that the affiliation or status is accurately represented and any title or position is accurately identified, and provided that such use does not imply University or School endorsement of the activity. In some cases, a disclaimer of University or School endorsement may be required (see, for example, Handbook for Faculty and Academic Administrators, section II.E.10).
The University's or School's name must not be used in any announcement, advertising matter, publication, correspondence, or report in connection with personal or non-University or non-School activities if such use in any way could be construed as implying University or School endorsement of or responsibility for any project, product, or service.
When do I need to have my communications reviewed?
As the branding guidelines are new, we expect that each department will work closely with the Publications Office until the guidelines are well understood. In general, communications have to be approved by the Publications Office, but we expect that the department will need to work closely with the Publications Office for the first few pieces of collateral.
Please see Process for more information.
How do I create a new name and or logo?
Your logo and name should follow the Wharton policies, which are founded on "Wharton" as the primary identifier for all Wharton School activities. Please read Creating a Customized Logo and Name.
Who can get Wharton Stationery and Business Cards?
Individuals and divisions/departments with substantial affiliation to the School. All Wharton stationery and business cards must carry the Wharton logo alone.
See Wharton Stationery and Cards for details of format and options.
Are there Templates / Guidelines for Collateral and Office Communications?
All Wharton communications, including websites, conference materials, and novelty items must follow the Wharton branding standards. We have templates, examples, and guidelines for most commonly created materials such as PowerPoint presentations, advertisements, and business correspondence. See Templates and Resources.
How do I Incorporate Sponsorship from Outside Entities?
If you have an official event being sponsored by an outside entity, you will need to follow the guidelines listed in Guidelines for External Groups. Also see Advertising.
what is the Review and Approval Process?
All Wharton faculty and staff who are producing communications intended for an external audience should follow the review and approval Process.
For additional information, concerns, or support, please contact the Communications Office.
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