WHARTON BRAND STANDARDS
WHARTON HOME Guidelines for alumni
As a member of Wharton's global alumni network, you represent the Wharton brand. Your conversations about Wharton, your interactions, and your activities, shape what others think of the Wharton School. Many of you already are Wharton volunteers and part of fund-raising committees and advisory groups, where you proactively work towards Wharton's future. We appreciate your commitment and welcome the opportunity to work with you to build the Wharton brand.
frequently asked questions
- What are the most important things I can do as a brand ambassador?
- When can I use the Wharton name/branding marks?
- What are the clubs chartered by the School allowed to use?
- What about the alumni clubs not chartered by the School?
- What is the special branding program for Wharton Alumni Clubs?
- Do you have guidelines for alumni club websites?
- How do I order or create Wharton merchandise?
- How do I get the Wharton logo?
- Who do I contact if I have any questions?
- What is the review and approval process?
What are the most important things I can do as a brand ambassador?
- Any use of the Wharton name and logo reflects upon the School's brand. In all uses, please follow Wharton's policies.
- Show your Wharton pride. Mention that you are an alumnus/a of the Wharton School.
- Know the Wharton values.
- Look for opportunities to tell the Wharton story — and your story.
When can I use the Wharton name/branding marks?
The Wharton identity marks and name are official identifiers for the School, and are not available for personal use. Alumni clubs chartered by the School have an official designation, and the School has a special branding program in place for these clubs.
What are the clubs chartered by the School allowed to use?
Regional representatives and alumni clubs that are chartered by the School may use the Wharton name and marks as described in a club design guide for club stationery, announcements, and newsletters. This use is limited to communication to and among current and prospective club alumni or in the execution of club business.
The University's or School's name must not be used in any announcement, advertising matter, publication, correspondence, or report in connection with personal or non-University or non-School activities if such use in any way could be construed as implying University or School endorsement of or responsibility for any project, product, or service.
What about the alumni clubs not chartered by the School?
Alumni clubs that are not chartered by the School may not use the Wharton name and marks as described in the club design guide for club stationery, announcements, and newsletters. A prospective club that wishes to use the Wharton name and/or logo marks for any use should get approval through the Alumni Affairs Office for its intended purpose, distribution, and design.
What is the special branding program for Wharton Alumni Clubs?
The Alumni Club Identity Manual covers use of the alumni club marks, stationery and development of other collateral. It is recommended that Alumni Clubs follow these general guidelines. These guidelines will not replace the need for most clubs to use professional resources for layout and production. These guidelines should, however, make that process more efficient and straightforward.
The Circle-W has been retired as a mark and is no longer used on official Wharton material.
Download the Alumni Club Identity Manual (1.4M MB). 
Do you have guidelines for alumni club websites?
Before publishing a Wharton alumni club website, you must contact the Alumni Affairs Office and provide a URL at which the School can review and approve your proposed page. Design guidelines are included in the Alumni Club Identity Manual. If you have any questions in the development of your site, please contact the Alumni Affairs Office.
The following text must be included at the bottom of the site's homepage for purposes of authentication:
This website is produced and administered by the Wharton Club of [location of club], a chartered alumni club of the Wharton School of the University of Pennsylvania. All contents are the responsibility of the club.
How do I order or create Wharton merchandise?
Wharton alumni or clubs are not permitted to create for sale any merchandise with the Wharton name or official marks. You may use the special alumni logo for merchandise related to specific events, but you are not permitted to sell the merchandise.
See Merchandise for additional details and to order Wharton branded items.
How do I get the Wharton logo?
Official representatives of a Wharton Club should contact the Alumni Affairs Office to receive a copy of the alumni club design guide and the alumni club marks.
Any club that wishes to use the Wharton name and/or logo marks for more than the standard uses should get approval through the Alumni Affairs Office for its intended purpose, distribution, and design.
Who do I contact if I have any questions?
Questions and requests can be sent via e-mail to Wharton Alumni Affairs.
what is the Review and Approval Process?
See Process.
For additional information, concerns, or support, please contact the Communications Office.
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