Resources and Tools

Branding Tips One-Pager

Students

Top 5 Tips

As a Wharton student, you influence the Wharton brand through your actions and communications – now and throughout your life. We look forward to your successes, starting with the many initiatives you lead at Wharton.

Use the Wharton brand wisely, following the standards set in place by the School. See FAQs for more»

The Wharton name and marks are official representations of the Wharton School. All use of the Wharton brand marks needs approval from your respective program office.

Know the Brand

Show your Wharton Pride!
- Get to know the School and share what makes us special.
- Use the Wharton brand wisely – follow the standards set in place by the School.
Download an Overview of the Wharton School (PDF, 3.4 MB)
Your Club Name and Logo

Use the Wharton marks properly.

Please make sure your club logo/nomenclature is approved by the relevant program office.
- Only authorized student organizations can use Wharton in their name.
- Student organizations cannot use the Wharton logo, or any separate parts, in logos or materials. See Wharton Logo and Name »
Wharton Branding on Your Event

Well-executed branding.
- Create a memorable experience and contribute to the overall School brand.
- Special permission can be given to use the Wharton logo for a co-branded event/activity if it meets the mission of the School.
- Use the special student-activity Wharton logo (with the text "A Student Initiative").
- To plan your event, see the Event Tool Kit »
Your Communications

Distinguish your outreach from official Wharton communications.
- Clearly identify yourself (xx candidate, Class of xx) and the School ("The Wharton School, University of Pennsylvania").
- Introduce the activity as "student-led" and that it is "independently managed" by you.
- If sponsored by a Wharton program/division, include contact information and text "About Wharton" »
Getting Approval and Access to the Wharton Marks

Get It from the Source.
- All materials need approval from the respective Program Office (Undergraduate, MBA, or Doctoral). Fill out the Logo Request Form. Be sure to select the proper student affiliation (Undergraduate, MBA, or Doctoral) and usage.
- Note that permission is granted for one-time usage.