Telling the Wharton Story
Our communications deliver the emotional arc of experiencing knowledge and catalyzing it into action – and engage the user with the brand through a process of showing, not telling.
The campaign’s hallmark language style is benefit-oriented and extracts the reasons why a certain attribute of Wharton matters. We look to show Wharton’s unusual impact in the world while celebrating the values that power this change.
The tone of communications is one reflective of the entire Wharton brand – aspirational, confident, smart, engaging, distinctive – yet offers a fresh take on our core values, which we review here:
We Value
Commitment to rigorous research and analytical thinking.
Wharton knowledge is rooted in evidence and rigorous, global thinking. As the basis for exceptional leadership, Wharton knowledge can solve difficult problems, pave the way to new opportunities and create transformation. Our flexible multidisciplinary curriculum and 225+ faculty enable an innovative learning experience.
Being inspired toward action.
We create a stimulating environment that celebrates experimentation and innovation, and encourage students to pursue their own interests and passions. Wharton culture is driven, dynamic and entrepreneurial, and our network of exceptional community—students, faculty and alumni—catalyzes learning both inside and outside the classroom.
Business as a force for good.
Wharton's global impact and culture of engagement in one of the largest and most powerful business networks in world influences through thoughtful leadership—in personal lives, across organizations, and by improving society. We continue to be an institution that, in Joseph Wharton's words, build "pillars of the state.”
With these shared values in mind, the positioning platform “knowledge that creates consequence in the world” has flexible payoffs for each audience within the Wharton community. View brand communications platform presentation for more »
Additional Resources
Consider using examples of other programs or initiatives that demonstrate Wharton’s expertise in your area. See Wharton Stories »
You are encouraged to connect with the Marketing and Communications Team to define language for your program that positions it within the broader communications platform.
Wharton Marketing and Communications »
