Know the Brand

 

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Wharton knowledge fuels action.

With one of the most published faculties and one of the largest and most influential alumni networks of any business school, Wharton is an engine of positive, dynamic change that advances economic and social welfare around the world.

Knowledge For Action »

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Know the Brand

A rigorous two-year brand and identity initiative led to a distilled statement of Wharton’s distinctive strengths and values.

Wharton creates, convenes and fosters knowledge that instigates dynamic change and has practical value for business and society.

This brand position platform launched an innovative and flexible way to share the story of Wharton with the world.

We invite you to show your pride — talk about the School, tell the stories that exemplify our values and, of course, follow the guidelines that will strengthen the brand.

For additional information, concerns, or support, please contact
Wharton Marketing and Communications »