“About Wharton” Text
The following "About the Wharton School" text, also known as the "Wharton boilerplate," is a brief paragraph that provides a broad overview of the School. Including this paragraph in all your communications will add credibility and context to your message connecting it to the broader Wharton values.
About the Wharton School
Print Version
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates ongoing economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and a powerful alumni network of 88,000 graduates.
Web Version
(The Web version includes hyperlinks to referenced web pages.)
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates ongoing economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and a powerful alumni network of 88,000 graduates.
Using the "ABOUT WHARTON" Text
When possible, please follow these recommendations for placement:
- In printed materials: The Wharton boilerplate text should be displayed prominently within your publication. If you are producing a brochure, we recommend that this information be placed on the inside front cover. If the printed material is an invitation, the boilerplate text ccan be placed on the back cover.
- On websites: We recommend that you include this message on the homepage or include a link to it, titled, "About the Wharton School."
- In correspondence: Integrate the information within the flow of your letter (instead of using the boilerplate as is).
All communications, including invitations, should include the boilerplate text, with the title, "About the Wharton School." The text should be positioned so that it is noticeable to the reader. Customizing the "ABOUT WHARTON" Copy
Sometimes you may need to add information about your initiative/program. Include your program-specific description in a second paragraph, as shown in the Executive Education example below.
Example of appended overview text from Executive Education:
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates ongoing economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and a powerful alumni network of 88,000 graduates.
Each year, Wharton Executive Education works with more than 9,000 business leaders on its campus in Philadelphia, at Wharton West in San Francisco, and at sites around the world. The Wharton Learning Continuum is Wharton Executive Education's model for delivering Impact Through Education(TM) — supporting companies and individuals in a 9- to 12-month learning process that is designed collaboratively with clients, delivered by Wharton faculty, and monitored to produce specific outcomes.
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