My Guidelines
Check your guidelines for using
Wharton’s brand elements.
Every piece of Wharton communication — from one-to-one conversations to group presentations — is an opportunity to tell our unique story.
You are a stakeholder in the Wharton brand. We encourage you to review the standards for clear and consistent messaging and design, beginning with the Wharton Brand Values, which have guided the School’s growth and success since its founding as the first collegiate business school in 1881.
We invite you to show your pride — talk about the School, tell the stories that exemplify our values and, of course, follow the guidelines meant to strengthen and nurture the brand.
We invite you to show your pride — talk about the School, tell the stories that exemplify our values and, of course, follow the guidelines meant to strengthen and nurture the brand.
How-Tos and Tools
For additional information, concerns, or support, please contact
Wharton Marketing and Communications »
Wharton Marketing and Communications »


