WHARTON BRAND STANDARDS
WHARTON HOME logo usage guide
Proper use and placement of the logo will ensure the brand integrity and messaging continuity of the Wharton identity. You should carefully review this guide before using the logo. Be sure to refer any outside designers to this webpage.
Logo Usage
Logo placement
- Allow clearance space all around the logo. This will ensure that the logo will stand out.
- The minimum clearance is shown in the illustration below as 'h' (measured from the base to the top of the "W").
|
Logo Color Combinations on a Background
two-color logo options
We encourage the use of the two-color logo against a white background. If a white background is not possible, pick a color against which the reverse full-color logo will stand out.
| We encourage the use of the two-color logo against a white background. |  |
| If a white background is not possible, pick a color against which the reverse full-color logo will stand out. |  |
When the two-color logo will not stand out against a background, use one of the following one-color logo options..
One-color logo options (for print only)
| One-color logo in Penn blue. |  |
| One-color logo in black. |  |
| One-color logo in reverse, or knock-out (white is actually the color of the paper layer beneath the blue ink, where the logo has been "knocked out"). |
|
| On single-color jobs where neither Wharton Blue nor black is available the logo may appear in a color other than Wharton Blue or black. But, in this situation, the logo should appear in 100% of that color or knocked-out. |  |
Please discuss exceptions to these guidelines with the Wharton Publications Office.
Logo Dos and Don'ts
| The Wharton logo must be used properly for it to be effective. Below are some simple rules to follow: | ||
| DO | DON'T | |
| Do maintain the integrity and proportions of the logo. | Don't alter, stretch, or condense the logo or re-align any of the logo components. |  |
| Do maintain the design integrity of the logo. | Don't add other design elements to the logo (e.g. outlines, strokes, or dropshadow), or reconfigure the logo design. |  |
| Do use the correct size logo. | Don't resize the large logo to smaller than 1.5 inches. | |
| Do leave ample room around the logo. | Don't crop the logo or align it to the edge of the page. | |
| Do use the logo in full-color against a white background whenever possible. | Don't use any unauthorized colors or color combinations. | |
| Do integrate the logo as a key component into your design. | Don't add the logo in any remaining space as an afterthought. | |
| Do use the logo as it is, without breaking it apart into component parts. | Don't use the logo as part of a sentence, phrase, or headline. | |
| Do use the logo on the front of every communication in a clear location. | Don't repeat the logo on every page of a multi-page document. | |
| Do use the Wharton logo by itself. | Don't "tie in" any business names, product names, slogans, theme lines, or other phrases with the Wharton logo. | |
| Do reproduce the logo with consistent high quality. | Don't use anything other than camera-ready artwork or approved downloadable files from Wharton Publications to reproduce the logo. | |
Examples
The lecture series announcement (below, left) is used as a full-color poster and in black-and-white as an advertisement and flyer. The "h" in the Wharton logotype has been used as an alignment guide for poster text.
The one-column advertisement (below, right) uses the small Wharton logo at a minimum size.
|
Request a Logo
Please complete and submit the Logo Request Form, and we will get back to you within three working days. If you have an urgent request, please contact us.
Unsure of what you need for your project? Start with Selecting the Right Logo and the Logo Library. You may also want to visit Templates and Resources for placement recommendations on key materials. |
The Wharton Publications Office provides all logo files to authorized users. The School maintains the right to sign-off on all designs/placement before authorizing usage. We would like help you to increase the impact of your communications. Before you produce a communication carrying the Wharton name or logo, please submit it to the Publications Office for review. See Authorization and Approval Process.
For additional information, concerns or support, please contact the Publications Office.
My Guidelines
