WHARTON BRAND STANDARDS
WHARTON HOME selecting the right logo
The Wharton logo is available in different colors, file formats, and sizes for optimal reproduction in your printed or online communications.
steps in selecting the right logo
- Step 1: Select the Correct Size
- Step 2: Select the Color
- Step 3: Select the File Format
- Step 4: Request the Logo
Before you use the logo: Are you using the School name and marks correctly? The School has guidelines for specified users: faculty and staff, alumni, students, and external groups.
STEP 1: Select the correct size
The logo is available in a large and small size. Do not use the sizes interchangeably as each is formatted for the prescribed dimensions.
- Large logo: In the large logo, the University of Pennsylvania tagline is directly under the Wharton logotype. Use this size when the printed logo is greater than 1.5 inches in width.
- Small logo: In the small logo, the University of Pennsylvania tagline is beneath the shield and the Wharton logo type and extends across the length of the logo. Use this size when the printed logo is 1.5 inches or smaller in width.
| Large logo: "University of Pennsylvania" extends only the width of "Wharton." Use when logo is greater than 1.5 inches wide. |
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| Small logo: "University of Pennsylvania" extends the entire width of shield and "Wharton." Use when logo is 1.5 inches wide or less. |
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STEP 2: Select the color
The logo is available in five colors or color combinations. We recommend that you use the two-color logo against a white background wherever possible. Refer to the Logo Usage Guide for details on how to use the logo on different backgrounds.
Two-color: |
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| Two-color reverse: Wharton Red, Wharton Blue and white (knock-out) |
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| One-color: Wharton Blue |
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| One-color: black |
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| One color reverse: white (knock-out) |
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STEP 3: Choose the file format
The logo is available in EPS and JPG formats.
- JPG format: Graphics in JPG format should be used for reproduction at the same size or smaller at up to 600 dpi laser output only. JPG format files are most appropriate for electronic communications such as Word, PowerPoint, the internet, or for other internal office use.
- EPS format: If your project is being professionally designed for offset or digital printing, select the Adobe Illustrator EPS (Encapsulated PostScript™) format. EPS files can be used at any size. Note: EPS files can only be opened using specialized software.
STEP 4: request the logo
Logo requests can be made online by completing the Logo Request Form.
For additional information, concerns, or support, please contact the Communications Office.
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