WHARTON BRAND STANDARDS
WHARTON HOME The Wharton Logo and Name
The Wharton logo and name are the School's most important brand assets, and it is the responsibility of each one of us to make sure they are used effectively. In this section you will find guidelines for the correct use of the School logo and name.
Before you use the logo: Are you using the School name and logo graphics correctly? The School has guidelines for specified users: faculty and staff, alumni, students, and external groups.
The School Name
The name "the Wharton School" is used for the School and its administrative units. When representing the School, use the "The Wharton School of the University of Pennsylvania" or "The Wharton School, University of Pennsylvania" once in every communication. Note: When used in the middle of the sentence, the "T" in "The Wharton School" is lowercase.
In normal day-to-day written and verbal communications, and after the first reference, the School can be referred to simply as "Wharton" or "the School" (capital "S").
The School Logo
The Wharton logo has the following three components, which must not be separated (Note: the "small logo" version has the same three elements, reconfigured for legibility in small size use):
| 1) The Penn shield |
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| 2) The logotype "Wharton" | ||
| 3) The identifier "University of Pennsylvania" |
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All Logo elements must appear together in the prescribed configuration without any resizing or moving of the component parts.
Logo Fonts
In the logo, the Wharton logotype and tagline are unique graphics, not fonts. Never substitute a standard type font for the Wharton logotype.
Logo Colors
The Wharton logo consists of two colors: Penn Red (PMS® 201)* and Penn Blue (PMS® 288)*. These are the official colors for both the School and the University.
| Penn Red |  |
PMS 201 CMYK 0 - 100 - 65 - 34 RGB 152 -30 - 50 HTML #981E32 |
| Penn Blue |  |
PMS 288 CMYK 100 - 65 - 0 - 30 RGB 0 - 44 - 119 HTML #002C77 |
| * PMS is short for the Pantone® Matching System. | ||
| The Wharton logo is part of the University of Pennsylvania's overall identity system. See all Penn logos  (PDF document). |
For additional information, concerns, or support, please contact the Communications Office.
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