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LOGO GUIDE

The Wharton logo and name are two of the School’s most important and visible brand assets, and we all share responsibility to ensure that they are used effectively. In this section you will find guidelines for the correct use of the School logo and its name.

Before you use the logo: Are you using the School name and marks correctly? The School has guidelines for specified users: faculty and staff, alumni, students, and external groups.

In This Section

• The Wharton Logo and Name
  Learn about the official Wharton logo and name.
• Selecting the Right Logo
  A guide on how to pick the right logo for your communication.
• Logo Usage Guide
  Examples and guide to placing the logo.
• Creating a Customized Logo and Name
  A guide to co-branding with Wharton.
• Logo Library
  A comprehensive list of Wharton logos available.

For additional information, concerns or support, please contact the Publications Office.