Wharton Brand Standards – The Wharton School of the University of Pennsylvania

fonts

We recommend the following typeface (font) families for Wharton. These fonts work well within the Wharton templates. Other fonts may also be used when required.

In This Section

Wharton Fonts
Fonts Used in Print
Fonts Used on the Web
Fonts for Wharton Correspondence

Wharton Approved Fonts

Below are shown font families, both serif and sans serif, that offer legibility and weight variation. Other fonts may also be used. As a standard, Wharton recommends using a sans serif font for body text, with a serif font for headings, charts, tables, and other specialized uses. Either a serif or sans serif font may be used effectively for title and display type.

Caslon is to be avoided as it is used for the logo.

TOP

Example of fonts used in PRINT

A combination of fonts used on the cover of a printed publication: Serif font, Centaur (Title) Sans Serif, TheSans Light (Subtile)
...and on the inside pages: Serif font, Centaur (Head) Sans Serif, TheSans (Text)
Another font usage example on a brochure cover: Sans-serif font, Helvetica Neue Bold (Intiative Name)

TOP

Example of fonts used on the WEB

components of the Wharton logo

Wharton standard Web fonts are set to "Helvetica, Arial, Verdana, or sans-serif" (in style sheet).

Page title: all caps bold (Penn Red).
Headline head: all caps regular (Penn Red).
Left navigation: UL bold (sub navigation: UL regular).
Introduction text: UL regular (dark grey).
Secondary head: all caps bold (Penn Red).
Body text: regular (black).
Tertiary head: all caps bold (black)

TOP

Fonts for Wharton CORRESPONDENCE

For body text, the recommended font is Adobe Garamond. If Adobe Garamond (top text block) is not available, it may be substituted with Times New Roman (bottom text block).