WHARTON BRAND STANDARDS
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ColorThe Wharton School uses the University of Pennsylvania Red and Blue as its official School colors. Wharton has added other complementary colors to create a versatile palette for visually branding Wharton materials. Wharton also provides a secondary palette (below) which offers a wider range of colors to enhance your design. Use the primary colors, however, to define the Wharton look-and-feel. Primary colorsecondary color
* Pantone® Matching System
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