Color

The Wharton School uses the University of Pennsylvania Red and Blue as its official School colors. Wharton has added other complementary colors to create a versatile palette for visually branding Wharton materials.

Wharton also provides a secondary palette (below) which offers a wider range of colors to enhance your design. Use the primary colors, however, to define the Wharton look-and-feel.

Primary color



Penn Red wharton red PMS* 201
CMYK 0 - 100 - 65 - 34
RGB 152 - 30 - 50
HTML #981E32
Penn Blue wharton blue PMS 288,
CMYK 100 - 65 - 0 - 30
RGB 0 - 44 - 119
HTML #002C77
Light Blue wharton light blue PMS 545
CMYK 23 - 11 - 4 - 0
RGB 176 - 200 - 223
HTML #B0C8DF
Dark Gray wharton dark grey PMS Cool Gray 10
CMYK 0 - 0 - 0 - 70
RGB 110 - 110 - 110
HTML #6E6E6E
Light Gray wharton light grey PMS Cool Gray 6
CMYK 0 - 0 - 0 - 40
RGB 170 - 170 - 170
HTML #AAAAAA
Taupe wharton taupe PMS 454
CMYK 13 - 11 - 24 - 0
RGB 222 - 217 - 194
HTML #DED9C2
White wharton white CMYK (No color – white/light paper stock)
RGB 255 - 255 - 255
HTML #FFFFFF

 

secondary color



Light Wood wharton taupe PMS 454
CMYK 13 - 11 - 24 - 0
RGB 222 - 217 - 194
HTML #9E7537
Stone penn red PMS* 464
CMYK 47 - 65 - 100 - 0
RGB 140 - 65 - 20
HTML #8A4116
Dark Wood wharton white

PMS 505
CMYK 69 - 91 - 87 - 0
RGB 100 - 35 - 10
HTML #5F210C
Brick penn blue PMS 209,
CMYK 100 - 65 - 0 - 30
RGB 100 - 40 - 45
HTML #64262B
Plaster wharton light grey PMS Cool Gray 1
CMYK 0 - 0 - 0 - 40
RGB 167 - 169 - 172
HTML #4F4141
Light Floor wharton light blue PMS 409
CMYK 23 - 11 - 4 - 0
RGB 130 - 120 - 115
HTML #847673
Frosted Glass
(White)		 wharton white PMS Warm Gray 2
CMYK 0 - 6 - 6 - 12
RGB 196 - 196 - 196
HTML#C4C4C4
Frosted Glass
(Blue / Green)		 wharton white PMS 622
CMYK 28 - 0 - 24 - 5
RGB 165 - 175 - 155
HTML #A5B199
Copper Patina wharton white PMS 5487
CMYK 38 - 0 - 18 - 56
RGB 85 - 100 - 100
HTML #546262
Brushed Metal wharton white PMS 425
CMYK 0 - 0 - 0 - 90
RGB 72 - 72 - 72
HTML #484848
Dark Floor wharton dark grey PMS 447
CMYK 115 - 0 - 33 - 83
RGB 45- 15 - 50
HTML #2B2F32

* Pantone® Matching System

 

 

For additional information, concerns or support, please contact the Publications Office.
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