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Wharton's 1881-First Mark

Wharton's 1881-First mark is part of an overall campaign that reinforces our heritage as the first collegiate business school and continued leadership in business education today. This mark is used with the Wharton logo and on marketing materials. It is not used on Wharton stationary and business communications.

1881-first mark

The 1881-First mark is available in two versions.

1881-first mark usage

The 1881-First mark is used WITH the Wharton Logo AND "About Wharton" text. The background information on the School is necessary to ensure that the reader does not confuse "first" as a ranking statement.

Sizing. The mark should never be visually larger than the Wharton logo.

Placement. As a general guideline, integrate the mark into your design; you can place the mark (e.g. a brochure):

• on the front cover
• on the back cover
• on a page, or spread, inside that has been designated specifically to talk about the Wharton School

1881-First mark usage with the Wharton logo. There should always be clearance around the Wharton logo; don't crowd the Wharton logo when placing the 1881-First mark near it. When space is limited, follow these guidelines:

• size the mark equal to the height of the Wharton logo
• align the mark centered on the x-axis of the Wharton logo
• separate the mark at least one space equal the whole width of the Wharton logo
  

Examples of placement of the 1881-First mark:

Powerpoint presentation 1881-First used on slides with background information about Wharton. The Wharton logo appears on all slides as it is the primary identity.
Events booklet Information about Wharton is on back page to support the 1881-First mark. The Wharton logo remains the primary identity.
Print collateral Information about Wharton is prominently designed as a spread inside. The Wharton logo remains the primary identity.

1881-First mark usage when there is no "About Wharton" text. In certain communication pieces (e.g. an ad), there is no room in the layout to accommodate the "About Wharton" text. An "integrated" 1881-First graphic has been designed for such cases.

The 1881-First integrated graphic for tighter design layouts.

Examples of placement of the 1881-First integrated graphic:

Please send us your materials in which you've incorporated the 1881-First mark for usage review.

requesting the 1881-first mark

Please complete and submit the Logo Request Form, and we will get back to you within three working days. If you have an urgent request, please contact us

For additional information, concerns, or support, please contact the Communications Office.